By Lane Ellis

The business landscape of 2022 includes a wealth of B2B influencers who are shaping and elevating the future of marketing for 2023 and beyond.

To celebrate and honor our industry’s B2B marketing subject matter experts, including many who happen to be speaking at this week’s MarketingProfs B2B Forum event, we’re delighted to publish our annual list of some of the world’s leading B2B marketing influencers.

Each year MarketingProfs B2B Forum is chock full of the latest insightful B2B marketing tactics and strategies presented by a stellar lineup of exceptional B2B influencers, and this year is no different.

MPB2B will take place October 12 – 14, 2022 in Boston, Massachusetts, featuring an espcially strong group of B2B marketing professionals the programming team at MPB2B has carefully assembled, both in-person and virtually.

In the spirit of helping B2B marketing professionals learn more and connect with new voices, we’ve compiled our newest list of B2B marketing influencers — all who will be speaking at #MPB2B — to follow and learn from in 2023 and beyond.

List Methodology — Relevance Rules: Our starting point for this year’s list is a focus on the increasing value of resonance in today’s B2B marketing landscape, highlighting influencers with audiences that actively engage with their content centered around the practice of B2B marketing.

Today’s B2B marketing influencers face greater expectations for sharing content than ever, and the professionals on our list all rate especially well when it comes to audience engagement and resonance.

Using a variety of ranking signals, we’ve identified and validated the credentials of a powerful group of B2B marketing experts, utilizing influencer marketing platform Traackr along with other metrics.

Our list this year one again highlights the increasing importance of resonance over mere follower numbers, as audience size itself is not a predictor of a successful outcome, and we’ve also placed increased importance on the degree to which each influencer’s social activity drives engagement on the topic of B2B marketing among their audience.

A variety of criteria go into such a ranking, including:

• Audience resonance
• Topical relevance of the content each influencer publishes
• Network engagement with on-topic content

Online data for these rankings is pulled not only from Twitter, but also from blogs, Instagram, Facebook, YouTube, SlideShare, and several other platforms — an important item to know, as many lists rely entirely on Twitter and don’t take into account relevant influencer activity from additional platforms in the social media universe.

Thanks go out to each of these generous B2B marketing influencers who provide industry-leading B2B marketing best practices, tips, and advice.

In our list for 2022 you’ll likely see a few familiar faces, along with new B2B marketing industry influencers and creators, together forming a refreshing mix of professionals to follow and learn from into 2023 and beyond.

If you’d like to follow all 25 top B2B marketers in …read more

Source:: Top Rank Blog

Author: Aaron