25 Social Media Tools That Experts Use to Streamline Their Marketing

With more than 3.6 billion social media users worldwide, social media marketing cannot be ignored.

Savvy marketers know social media is a vital part of every marketing campaign. For businesses, every social media platform is an opportunity to engage with their target audience.

Even marketing stars know that strategizing and managing even a few social networks can be overwhelming without the right management social media tools in place.

Consider this:

60 percent of company mentions on Twitter occur when you aren’t in the office.
64 percent of consumers expect real-time responses from brands they mention on social media.
40 percent of users expect brands to respond within the first hour of reaching out, and 79 percent expect a response within 24 hours.
54 percent of people on social media use it to research products.

How can you keep up with your Twitter account when you haven’t even checked Facebook, Instagram, and TikTok today? What about all those new social media sites that are popping up every other day (or so it seems)?

How do you know which ones to target for your brand and which to skip?

Take a deep breath.

Managing your social media shouldn’t be overwhelming. Social media tools can help:

Save you time by doing the posting, social listening, and hashtag research for you.
Save you money by allowing you to allocate resources to other tasks.
Maybe even save your brand’s reputation by catching a negative post in time for you to run interference and resolve the issue quickly.

I’ve done the research for you and organized the top social media marketing into five categories. We start with tools that help with the four stages of social media marketing: discovery, creation, monitoring and scheduling, and analyzing. Then, I added a fifth miscellaneous category at the end.

If you find yourself stuck in a particular stage, just head down to the relevant section.

Are you ready to get productive, optimize your social media marketing, and become an expert social media marketer?

Let’s begin.

Content Research and Discovery

According to Statista, users post 347,222 stories to Instagram, and 157,000 share messages on Facebook every minute. It can be overwhelming to find value-added content in all that noise.

Let’s look at content curation social media tools that help filter meaningful content so you can find images, posts, and conversations that will resonate with your audience.

1. Nuzzel

This tool organizes stories shared by friends and followers on Twitter, Facebook, and other social apps. It’s available as a web, Android, and iOS app.

It displays aggregated stories from your social media circle as easy-to-read links in a feed. You can also add influencers in your niche.