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25 Live Video Stats Marketers Need to Know This Year | International Association of Digital Marketing Professionals (IADMP)

25 Live Video Stats Marketers Need to Know This Year

Aaron April 1, 2025

By pbump@hubspot.com (Pamela Bump)

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As a content marketer, I’m always on the hunt for effective ways to deliver content that will result in more customers and conversions. Video has grown into an essential marketing platform, and social media is rewarding those who prioritize a live approach. I’ve narrowed down the top live video stats to give you and your teams a better picture of what’s trending this year in live video marketing.

Classic and emerging platforms like YouTube, Facebook, Instagram, TikTok, LinkedIn, Whatnot, and Twitch.tv cater specifically to live streaming, with good reason. I’ve learned that viewers find live streams engaging because they offer a chance to see raw, authentic footage, go behind the scenes, watch product tutorials, interact with influencers, or participate in live Q&As with industry experts.

When it comes to streaming live video, the creative possibilities seem endless. Good news and bad news: Revenue potential just went way up, but the where-to-start factor can feel daunting. Review the most recent live video stats to inform your team’s strategy.

Table of Contents

25 Live Video Stats That Marketers Need to Know

Growth in Live Video

  • In a 2023 survey, 81% of companies reported they had a marketing budget dedicated solely to video. (HubSpot)
  • In Q3 2023, live video streams were the third most popular type of online video. (Go-Globe)
  • The revenue of the global live-streaming market increased from $1.24 billion in 2022 to $1.49 billion in 2023. (Go-Globe)
  • The live-streaming video market is projected to reach $416.84 billion by 2030. (Grand View Research)
  • Marketers placed live video third among the most engaging types of videos. (HubSpot)
  • “Live commerce,” a format where buyers specifically purchase during a live stream, is growing globally, with 49% of users in the U.S. reporting they’d like to spend more money through this format. (McKinsey)

Source

How Live Streaming Benefits Brands

  • 46% of brands and marketers use live video as a social media tactic. (Go-Globe)
  • 91% of consumers want to see more online video content from brands. (Go-Globe)
  • 37% of viewers consider live video the most engaging type of content on their media feeds. (Restream)
  • 20% of U.S. adults between 18-34 watch live stream video several times a day. (Statista)
  • 27% of all internet users watch live-streaming content on a weekly basis. (Restream)
  • Only 19% of the videos brands post on Facebook are live, compared to 81% of pre-recorded videos. (Influencer Marketing Hub)

Live Streaming Platforms

Categories: International Association of Digital Marketing Professionals

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