By lkolowich@hubspot.com (Lindsay Kolowich Cox)

On top of lead generation, a blog can also help your site climb in search rankings. Not to mention, sharing tips and insights related to your industry makes your brand look more credible and trustworthy to prospects.

At the HubSpot Blog, which gets a whopping eight million page views per day and has seen a 25% boost in traffic year after year, we’ve experimented with and written many key strategies that can make any blog successful.

We’ve learned how to harness the power of SEO and research to give our readers valuable content while also generating large amounts of organic traffic at the same time.

Whether you’re just starting a blog or have years of experience, it never hurts to gain new tips. Here’s a list of mistakes to avoid in 2023, according to HubSpot Blog managers.

Anyone can start a blog, but many will never give blogging the attention that it needs to be a successful part of a business.

A hobby blog is one thing, but when you want to grow or monetize your blog, there are several things you need to focus on. Namely, you need to identify the goal of the blog, know your target audience and what moves them, build a blog site that is easy to navigate, and choose a writing style that resonates with your audience.

Fear that you’re missing some of these elements? It’s okay! We’re here to help you and your blog become a success. Let’s delve into some common blogging mistakes and the solutions that will help your blog move up the ranks.

Most of a blog’s traffic is driven organically — in other words, consumers will search for something on a search engine and click on your blog if it matches their intended topic. However, there are a lot of organizations competing for your audience’s attention, so it’s important to avoid common blog mistakes to stand out.

Here are the most common blog post mistakes (and their solutions), according to HubSpot bloggers.

1. Create blog posts that serve your larger company goals.

Mistake: You think of ideas that only interest you.

As much as you might read and re-read your blog posts after you publish them, you’re not the intended reader.

When you start blogging, ideas will come to you at random times — in the shower, on a run, or while on the phone. While the ideas may come at random moments, the ideas themselves should never be random.

“Your blog is a honeypot, not a megaphone. Make it a point to position your content around what your audience wants to discover, not what you want to tell them,” said Amanda Sellers, historical optimization manager at HubSpot.

Solution: Align your blog posts with company growth goals.

The reason you’re blogging is to solve problems for your audience and, ultimately, to grow your business. So, all of your blog post ideas should help serve those growth goals. They should have …read more

Source:: HubSpot Blog

Author: Aaron