22 Video Marketing & Advertising Campaigns You'll Actually Enjoy Watching

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91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you.

Expect impactful stories from real people, quirky TikTok clips, interactive video ads, and more. Go grab some popcorn. You won’t believe a marketing team created some of these.

22 Video Marketing Campaigns You’ll Actually Enjoy Watching

1. Hubspot: That’s a Deep We Don’t Want To Roll In 😅

@hubspot That’s a deep we don’t want to roll in 😅
#HubSpotCRM
#CRM
#SalesTok
♬ original sound – goldenbiscuit.tx

A whopping 672 million global downloads made TikTok the most downloaded app in 2022. Cut to 2023, and 53% of marketers are increasing their TikTok investments (HubSpot Blog Research).

The great thing about this platform is that users don’t expect perfect video production. So you don’t need an enormous budget to get started. But TikTok users do expect to be entertained.

That’s why we love this quirky HubSpot ad that uses humor to speak directly to its target audience (sales reps). Because if you start a new sales job and they pull up 20 different spreadsheets, it is an Adele-worthy moment.

The Takeaway

Fun, creative, and relatable video marketing efforts generally perform better on TikTok than overproduced or formal videos. In this ad, HubSpot uses entertainment to sell the benefits of its CRM without being too salesy.

2. Heinz: Heinz A.I. Ketchup

AI talk has dominated the marketing space for the last year or so. It turns out artificial intelligence is a hot topic in most spheres. Yep, including the world of condiments — more specifically, Heinz Ketchup.

To create the bold “Heinz A.I. Ketchup” ad, Rethink Canada fed text-to-image program Dall-E 2 the prompt ‘ketchup.’ The result was a near replica of the iconic Heinz Ketchup bottle. That led the creative agency to test other ketchup-themed prompts.

From “ketchup street art” to “ketchup synth-wave,” no matter the prompt variation, each AI-generated rendition resembled Heinz Ketchup. With this stroke of marketing genius, Rethink Canada proved that “even AI knows that ketchup is Heinz.”

The Takeaway

The ad leverages the iconic nature of the Heinz brand while adding a reactive layer in response to AI. Heinz produced one of the best AI-themed video ads of 2022 and one of the best video marketing examples in general.