2025: The year of Twinkies, cockroaches, and chaos — Digiday Podcast looks ahead to a tumultuous year
By Kimeko McCoy
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2025 is expected to be a hell of a year, if you ask the Digiday staff. After the whirlwind that was 2024, the new year seems to promise a cocktail of chaos and topics the industry can’t escape. Or as Digiday managing editor Sara Jerde puts it, “2025 will be the year of the Twinkies, the cockroaches, TikTok potential ban, and third-party cookies.”
Last year, several rocks were thrown in the water, ripple effects that’ll shake out in 2025 with everything from mergers and acquisitions, a la Omnicom’s proposed acquisition of IPG or BuzzFeed’s sale of First We Feast, to the proliferation of the social media landscape and the TikTok ban.
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Source:: Digiday