20 Secrets to Boost Your Facebook Organic Reach
By Neil Patel
Facebook organic reach is down. Way down.
In the past, posting a link on your Facebook or Instagram page could drive hundreds of clicks. Not any more.
Social media referrals have stagnated around 5 percent of all traffic for years.
The average Facebook post will reach just over 5 percent of your followers.
The encouraging news is social media reach is still massive.
There are more than 3.5 billion active social media users.
But reaching that massive audience is harder than ever before.
What’s the answer? That’s exactly what we’ll cover in this article.
What Exactly Is Organic Reach On Facebook
Organic reach is the number of people who see your content without paid distribution. It includes people who are shown your posts in their own feed or because their friends have interacted with you.
Paid reach is the people who see your content as a result of paid promotions. It is influenced by your Ad targeting options and can also impact organic reach.
But it’s not so simple.
Your content’s reach has a lot to do with engagment — that is how many people like, react, comment, or share your post.
Engagement rates are way up — but organic reach is way down.
And it is still on a rapid decline.
So why aren’t our posts being surfaced more often?
Why Facebook Organic Reach Is Declining
There are two major reasons Facebook organic reach continues to drop:
- More content: More content is being published than there is news feed space for it to be shown. Every minute, more than 510,000 comments and 293,000 statuses are posted on Facebook.
- Personalized news feeds: Facebook provides the most relevant content to each user. To increase engagement and optimize user experience, content is tailored to each user’s individual interests.
Can businesses keep succeeding with this decline in organic reach? Absolutely.
You can still get tons of traffic from Facebook.
The network’s ad platform has cushioned the damage for those who’ve made the most of it. The advertiser count to date has surpassed 9 million.
Knowing this, should marketers really worry about organic reach?
Wouldn’t we be better off focusing on Facebook ads?
Yes and yes.
Why You Need To Think About Declining Facebook Organic Reach
Organic reach is important for several reasons.
Reason 1: Nurture More Leads and Organic Conversions
Many people use social media solely for brand awareness.
That’s fine – but it leaves so much opportunity on the table to drive real results for your business.
Lead generation is one of the missed opportunities.
It also happens to be the linchpin of any successful marketing campaign.
You need to attract potential buyers and funnel them into your sales funnel. When you do this organically, …read more
Source:: Kiss Metrics Blog
