20 Marketing Collaboration Tools to Improve Productivity and Teamwork
By krbaker@hubspot.com (Kristen Baker)
As your business scales, your marketing team will grow and evolve too.
While this growth is happening, it’s important to maintain reliable avenues for collaboration and communication on your marketing team. Otherwise, your business won’t be able to perform at the highest level. The good news is that marketing collaboration software can help with this.
In this article, we’ll cover what marketing collaboration software is, why it’s important, and 20 of the best tools currently on the market.
Marketing Collaboration Software
Marketing collaboration software helps marketing teams maintain easy communication, manage projects and campaigns, prioritize tasks, establish schedules and editorial calendars, promote organization and productivity, and more.
Why is marketing collaboration software important?
No matter which industry your business is in, what size your team is, whether you’re in-office, remote, or a mix of both, marketing collaboration can help your team improve in a number of areas — all of which impact your bottom line. Some examples include improved and streamlined…
- Communication
- Teamwork
- Productivity
- Organization
- Efficiency
- Task management
- Scheduling
- Data sharing
- Transparency
- Content creation
Marketing Collaboration Features
Here are some common features found across many marketing collaboration tools today.
- Group communication
- Shared files, documents, calendars, notes, and other assets
- Task management and time/ progress tracking
- Document management
- Campaign management
- Editorial calendar
- Content creation capabilities
- Content, file, and data organization
- Integrations (to connect the marketing collaboration software to your other marketing and business tools)
- Audio and video conferencing
- Marketing automation
- Reporting and analytics
Marketing Collaboration Software
Here are 20 of the best marketing collaboration software available today.
1. HubSpot Marketing Hub
HubSpot Marketing Hub is a marketing automation platform that allows you to attract your target audience, convert website visitors, and run inbound marketing campaigns at scale. Marketing teams can seamlessly collaborate to plan and execute large-scale, omnichannel marketing campaigns.
Marketing Hub also allows for frictionless collaboration with other teams — such as sales — in order to offer delightful customer experiences. This is known as CRM-powered Marketing — HubSpot makes it possible by pairing marketing automation tools with an all-in-one CRM platform.
2. Slack
Slack is a platform that allows for easy communication and collaboration on any scale. Slack Channels serve as central communication areas where you and your team can chat with one another and share relevant information, files, tools, and more.
Send messages via chat, host video calls, or speak with your team via voice call all without leaving the tool. There are also over 2,200 integrations and apps, such as Google Drive and Office 365, to help …read more
Source:: HubSpot Blog
