20 Content Marketing Examples That Stand Out in 2022
By jchampion@hubspot.com (Justin Champion)
Do you remember a time where a piece of content made you a longtime fan of a particular brand or company? Maybe it was a funny YouTube video or a super informative blog post — both of which are content marketing examples.
Content marketing examples include media like newsletters, podcasts, social media posts, and videos. All of these forms of content are meant to provide useful and relevant information that delights users and attracts them to your brand.
To help you use content marketing to your company’s advantage, here are some of my favorite content marketing examples of 2022.
1. Spotify Wrapped Playlists
Spotify Wrapped is one of the music streaming app’s most successful content marketing campaigns. Near the end of every year, Spotify users get a fun roundup of all the music they’ve listened to that year. The roundup is broken down into genres, years, artists, and more, and is displayed with brightly colored graphics.
It then creates a personalized playlist of the user’s most listened to songs, and users have the option to share their wrapped playlists on social media — a key element that has made the campaign to trend on social media every year since its inception.
2. DuoLingo’s TiKTok
You likely know DuoLingo as the website and app that helps users learn a new language, but the company has generated buzz on TikTok for another reason — the company’s self-proclaimed “unhinged” mascot.
DuoLingo has amassed over 4.5 million followers on TikTok thanks to its consistent stream of content featuring the company’s iconic green owl mascot. Though many of the videos do not mention the company’s products and services, the account’s ability to create funny, trendy content has helped raise brand awareness on the app — something many brands struggle to do.
3. Canva’s Design School
Canva’s Design School provides value to its users by teaching them how to create engaging images with minimal design experience and without complicated software. It also does a great job of showing all the design possibilities Canva has to offer.
Source:: HubSpot Blog
