20 Buzzword Ideas for Your PPC Campaigns

The best pay-per-click (PPC) campaigns catch the eye, target relevant audiences, and motivate users to click or buy. Buzzwords are one way to reach these goals in the brief amount of time someone may spend looking at an ad.

Effective PPC marketing will always come down to compelling language. No matter how many features you use or Google Ad extensions you add, the best ads will always be the ones with the most powerful ad copy.

What Is a Buzzword?

Buzzwords are popular or trendy words or phrases. They are sometimes referred to as “jargon” or “business jargon.”

A buzzword can be a single word, a short phrase, or an acronym that gains popularity and replaces more traditional words.

Is buzzword marketing effective in business? It can be. There are several instances where marketing with jargon can be appropriate. For example, if you want to show your audience you belong and understand their problems or when you want to filter out irrelevant readers who aren’t likely to buy from you.

Take a look at these ads for companies offering digital transformation. Are they written for a wide audience?

Buzzword marketing digital transformation example

No. They are clearly making an effort to stand out to a very particular audience, and use buzzwords they know will jump out at a potential customer.

These ads don’t explain or define these terms because they know their ideal client already understands them.

How Can Buzzwords Boost Your PPC Campaigns?

When you only have a moment to make an impression, buzzwords can have a big impact. They become popular for a reason, and they are often catchy and memorable.

We tend to develop a preference for things that sound familiar, and that includes language. This is called cognitive fluency. When we’re familiar with words, we find them easier to understand — and easier to remember.

Why Is It Important to Use Buzzwords in Your PPC Campaigns?

Countless ads are competing for users’ attention. Your PPC ads need to make a big impact in a small space. Buzzwords can help your ad stand out while appealing to the people most likely to become customers.

Here are some of the benefits of using buzzwords in your PPC campaigns:

Grab Attention Quickly

Most readers only skim ads or read the first few words before moving on. Buzzwords can attract attention and quickly target relevant audiences due to swift recognition of the terms.

If you could only use a word or two to catch the attention of your customers, do you think your ad would stand out if you use words like quality, sell, buy, and fast — words used by every industry or business? Probably not.

It would be more effective to let them know your ad is relevant to them by using buzzwords they’ll recognize from their industry or interests.