By Olivia Deng

There’s no way around it — every business needs to drive leads to grow.

However, B2B lead generation is far from a simple task.

You are competing with other businesses, navigating misinformation, and playing trial and error with various tools. Not to mention, you also might be selling a product that’s more expensive or requires a hire subscription fee than many B2C offerings.

Though a complex task, having the right B2B lead generation tools can simplify and speed up the process of lead generation.

Table of Contents

• What is B2B lead generation?
• Why You Need B2B Lead Generation Tools
• Best B2B Lead Generation Tools
• How to Choose Winning B2B Lead Generation Tools

While a B2B lead is made when anyone shares name and contact information that enables you to identify and follow up with them, a quality lead is one that signals intent about product interest by providing other useful information and engaging further with your business. Qualified lead information varies and is harder to get. But, it generally includes name, occupation, and email address.

Ultimately, the goal of B2B lead generation is to create a consistent pipeline of qualified leads who are likely to convert into customers.

Why You Need B2B Lead Generation Tools

Trying to generate B2B leads without tools is like showing up to a sword fight without a sword — you will not be equipped with the tools you need to achieve your goal.

Because it is distinct from B2C lead generation, B2B lead generation requires a different set of strategies. B2B lead generation software is critical for any business wanting to get high quality leads from the right places. These tools can automate processes which saves time, provide critical data to help you make better decisions, and integrate with other tools like CRMs.

Best B2B Lead Generation Tools

1. HubSpot Marketing Hub

HubSpot Marketing Hub is a suite of tools that aim to help marketers funnel leads through the attract, engage, and delight stages of the marketing flywheel.

For example, you can use Marketing Hub to create compelling content to attract your target audience, capture leads via site, email, or social media; and nurture tools like automated workflows that can continue to engage contacts via email and other types of messaging.

What I like best about using HubSpot is how simple it is to create everything from landing pages to forms to email nurture campaigns. From templates to built-in guidance, HubSpot makes it easy to create lead generation campaigns from scratch.

I don’t consider myself design-savvy, but I can easily put together a professional-looking landing page that’s designed to convert.

Features: HubSpot Marketing Hub has multiple features designed for lead generation, including a lead capture tool. It is also equipped with …read more

Source:: HubSpot Blog

Author: Aaron