18 Core Company Values That Will Shape Your Culture & Inspire Your Employees
Having core company values can help you ensure each of your employees, from top leadership to entry-level, are working towards the same common goal, and share a bigger purpose.
Take a look at one of Google’s values — “Focus on the user and all else will follow.”
Any Google search will show you they stand by their purpose to serve the user. Undoubtedly, you find most answers to your common questions on page one of Google, and more recently, it’s likely separated in its own featured snippet, as well.
In this post we’ll explore why company values are important, how you can create your own, and serve up some industry favorites for inspiration.
What are company values?
Company values (sometimes called core values) are the beliefs and principles that drive your business. They help your team work better together and distinguish your brand from the competition.
Keeping these common values top of mind will help you make business decisions that are in line with your core principles and stay true to the company vision.
Why are company values important?
Core company values give employees purpose. Purpose is undeniably critical for employee satisfaction. In fact, a McKinsey & Company survey of employees found 70% of employees said their sense of purpose was largely defined by work. However that number drops significantly to 15% when non executive participants were asked if they are living their purpose at work. This is why it’s important your core values are embraced at every level, not just by the executive team. Purpose doesn’t just improve employee satisfaction — it also increases your bottom line and builds trust with customers.
Professor and author Ranjay Gulati explains in his book Deep Purpose that “To get purpose right, leaders must fundamentally change not only how they execute it but also how they conceive of and relate to it.” Gulati calls this process deep purpose, which furthers an organization’s reason for being in a more intense, thoughtful, and comprehensive way.
Ultimately, core values are critical if you want to create a long-lasting, successful, and motivating place to work.
Whether you work for a new company in need of core-value inspiration, or an older company in need of a value revamp, you’re in luck — below, we’ve cultivated a list of some of the best company values. Additionally, we’ll examine how some companies truly honor their values.
Examples of Companies with Inspiring Core Values
1. Gravity Payments
- Creative Leadership: We inspire growth and innovation through learning and bold action
- Passion for Progress: We have an uncompromising focus on impact and excellence.
- Responsibility: We act with honesty, integrity, and thoughtfulness.
For Gravity Payments, core values aren’t just a few feel-good statements to put on the company “About Us” page. Spearheaded by their outspoken CEO Dan Price, Gravity Payments is widely known for introducing a $70k minimum salary for all employees. The move created a media firestorm, especially …read more
Source:: HubSpot Blog
