18 Above the Fold Content Examples to Inspire Your Own
The human attention span is short. This means that your website’s content has to inspire, delight, and engage your target audience in mere seconds.
For this reason, you’re above the fold content should be enticing enough to hold a visitor’s attention and keep their interest.
If your session time is low and your bounce rate is high, then your above-the-fold content may be to blame. Not to worry: We’ll go over everything you need to know about above-the-fold content, including best practices and examples that will inspire you.
Skip to:
Your above-the-fold website content directly impacts your engagement metrics, because it can inspire users to explore the rest of the website and its offerings. If it’s not properly optimized, you’ll likely see a boost in bounce rate and a decrease in conversions.
A web page that is slow to load, congested with information, and hard to use will probably not draw the reader in the same way a page with the opposite design would. This can hurt your website’s lead generation potential.
Let’s say you’ve been losing traffic. It’s possible the content website visitors see when they first visit your page isn’t interesting enough to keep them there. Your page might be compelling by the time visitors start scrolling, but if the content isn’t dazzling and user-friendly right off the bat, visitors can easily click away.
This means that your content above the fold could probably be re-done to engage visitors. Keep in mind, content above the fold will display differently depending on the device — whether desktop or mobile.
If your website has compelling above-the-fold content, you‘ll likely see higher conversion rates and lower bounce rates. If you’re unsure, try to self-test by looking at your website from a new perspective — if you were a new viewer, would you stay on your site at first glance?
Let’s talk about some ways you can ensure your above-the-fold content engages web users.
Above the Fold Website Design Best Practices
When you design your webpage, keep these practices in mind. They’ll keep visitors’ attention and encourage them to explore the rest of your website.
1. Keep your design simple.
Above-the-fold content shouldn‘t be extremely busy — if it is, readers might not know where to look first and click away from the page. Alternatively, if they’re not able to find the answer to their challenge quickly, they’ll likely choose another website.
To keep your page looking professional, organized, and user-friendly, try adding one featured image or multimedia, such as a GIF or video, to the content above the fold. Then, add a short headline that introduces your webpage, and a sentence below it that describes your page in more detail.
2. Make the content engaging.
Simple web pages are one way to keep a user’s attention. But when they get there, take opportunities to delight them. For …read more
Source:: HubSpot Blog
