16 Video Production Tips to Enhance Quality and Drive Views
I love using videos for marketing — and today’s apps make producing video content easier than ever. Better yet, there’s a place for all types of video — highly-produced, live-streamed, and long- or short-form.
Whatever video production tips or techniques you use, your efforts can pay off in a big way. A whopping 88% of marketers share a positive ROI with video — a number that’s practically unheard of with just about any other medium.
I’m sharing some of the most effective video production tips below to help you dive into the world of video marketing.
Table of Contents
Understanding the Different Types of Marketing Videos
Before I go any further, I want to address the elephant in the room.
Video consumption has changed drastically over the last several years, as have consumer expectations of production quality and video format.
You can check out the latest stats on video marketing here.
Short-form videos have become increasingly popular with the rise of TikTok, Reels on Facebook and Instagram, and YouTube Shorts. These tend to be low on the production scale and create a more real-life effect.
Best of all? They can be edited quickly and easily with AI-enabled tools like Clip Creator.
That said, not all short-form videos are minimally edited. Commercials, B2B videos, and other types of short-form content (under 5 minutes) are often highly produced.
Long-form videos tend to go into more detail, sharing in-depth information, and these can be highly produced or minimally edited as well. What’s more, these longer videos can be cropped into short-form content that people are more likely to watch.
Live stream videos can be either short- or long-form, and depending on the platform, they can take a variety of different formats: stream-of-consciousness, ask-me-anything, or highly organized.
Live streams are my favorite because they help you get to know the person or people behind the brand and get a real sense of who they are and what they stand for.
Why does video type matter for video production?
When you know what type of video you’re going to create, it’s easier to identify which video production tips are most effective — and helpful — for your needs.
With that in mind, before you start planning your marketing video shoot, I recommend taking some time to identify the type of video you’re creating, where you’re going to publish it, and what your audience expects.
16 Video Production Tips for Your Next Marketing Video
Most smartphones and web cameras today make video production more accessible than ever — and 91% of businesses use video in their marketing.
This means that there’s room for all types of video content. And while big budgets still have a place in video marketing, it’s no longer a barrier to entry.
However, whether …read more
Source:: HubSpot Blog
