By esantiago@hubspot.com (Erica Santiago)

These days, video is absolutely essential to get people to discover your business and their next must-have product.

I’ve found some of my favorite businesses and products from videos that I saw scrolling on Instagram or Tiktok. #Tiktokmademebuyit is no joke.

According to Wyzowl, 89% of businesses use video as a marketing tool, and 73% of marketers believe that videos between 30 seconds to 2 minutes — the sweet spot for Tiktoks, Shorts, and Reels — are the most effective in reaching audiences.

Whether you’re a seasoned pro at stopping folks mid-scroll, or you’re just getting started (seriously, just start posting!), I’ve gathered 16 social media video examples across four of the most popular platforms that are sure to give you some ideas. Many of these don’t need a fancy camera or a huge production budget.

And when you‘re ready to create your own, check out HubSpot’s free AI-powered video maker, Clip Creator, which can convert text into scroll-stopping videos.

Let’s dive in.

Table of Contents

• Instagram Reels Examples
• TikTok Video Examples
• YouTube Shorts Video Examples
• Facebook Reels Video Examples

4 Instagram Reels Examples

1. Sunrise Ceramics

Instagram is a great place for artists to show their work. Riley O’Neil is the potter behind Sunrise Ceramics. In his reels, he talks through his process of making the pieces that end up in his shop.

There’s something therapeutic about watching artists create their work. It’s inspiring and motivating to see how much love and care people pour into their creations.

What I like: You can see how he masterfully shapes the mounds of clay into beautiful pieces of pottery, and it’s so satisfying watching the clay get taller and taller, and then seeing the colorful clay show through.

2. Patagonia

Patagonia is known for valuing environmental sustainability. In this reel, they explain why they will no longer use materials with PFAS, a class of molecules that’s used in making materials water repellant.

As a consumer, I appreciate it when companies share what they value and how those values guide their business. To do this, you could show where you source your raw materials, show a factory tour, or introduce your partners.

What I like: They managed to explain a complicated topic (PFAS) and their reasons why they’re no longer using it quickly.

3. Mixed

Mixed is a Brooklyn-based clothing company founded by Japanese-Iranian-American designer Nasrin. This video is a behind-the-scenes look at the shoot for their Spring 2025 collection. The vibe is light, fun, and casual, which says a lot about the brand.

Not only does this reel give a preview of the upcoming collection, but seeing the models have fun in the clothes also sends the message that the clothes are comfortable and easy to wear.

What …read more

Source:: HubSpot Blog

      

Author: Aaron