16 Call-to-Action Formulas That Make People Want to Click, According to Neil Patel
By np@neilpatel.com (Neil Patel)
Good things happen when you create killer calls-to-action. I would even argue that your website can’t be successful unless you produce great calls-to-action.
The ideal CTA, however, isn’t always easy to think of. Sometimes, you need a little nudge in the right direction.
If you’re sick of “click now” CTAs that aren’t working, improve your game with these surefire call-to-action formulas.
1. Try it free for [TIME].
The word “try” is a soft term. It implies little risk. For this reason, it can be extremely effective, especially for downloadable products or apps.
Many SaaS companies or service providers use this CTA. Here’s an example from T-Mobile:
Take a look at another powerful example from GitHub:
2. Get started now.
This phrase is a simple and short CTA. It’s a great choice if you have limited space in your CTA button but want something that makes an impact. A user can get started on a sign-up process, download, or something similar. Be sure to set the context in the remainder of your CTA so a user knows what they’re starting.
Here’s a CTA that prompts users to get started with ClickTime’s time-tracking software:
3. Order your [PRODUCT]/shop today/now.
The word “today” is similar to the word “now.” Remember, instant gratification is a universal appeal for just about any CTA. If you are promising something today, it’s much more likely to produce action.
Here is a perfect example from Away Travel:
4. Learn more.
This classic CTA is short and direct. It appeals to one of the most fundamental of all internet users’ needs: the desire for information.
A learn more CTA works best if you have an informational product or a multi-step funnel that informs users before asking for the sale.
Here’s an example from Apple:
5. Sign up for a free [trial, membership, etc.].
This isn’t quite as strong as the immediate benefits promised by the other CTAs, but it is a great technique nonetheless.
The power of the CTA is in that single word: free.
Meditation and sleep app, Calm, uses this exact CTA on their site:
6. Start your free trial now.
This variation on the CTA above adds the word ’now’ to put sizzle in the action.
We can see it used here by Sparkyard, a digital learning platform:
I prefer the “start now” approach …read more
Source:: HubSpot Blog
