By Neil Patel

The “How” element is another piece of the puzzle. It refers to the medium in which you’re going to deliver that content.

On Instagram, users are conditioned for a medium that is largely visual, so you don’t have to spend time thinking about this. Photographs, videos, and stories are what will resonate with your audience.

As you can imagine, context is all very nuanced and becomes increasingly difficult when you have a large following. Even in a niche market, different people will connect to different stories.

Also, context switches as quickly as new information comes in.

The only way you can get these answers, and be on top of it when it changes, is to consistently engage with your audience.

Don’t just put out content and disappear.

Establish feedback loops, monitor the conversations, and be present in the communities that form around your business.

You’ll learn to tell the right stories and tell them well.

When it comes to your audience, storytelling is the way to remind them why they followed you in the first place.

Different types of Instagram content: When you understand context, your content strategy becomes amazingly simple.

In the first step, you came up with specific goals for your Instagram account. These goals will determine the type of content that you create.

What are your options?

People-centric content: Human faces are a big deal.

You can’t succeed on Instagram without humanizing yourself and your brand. Content that is true to you and your brand is what your audience wants to see.

By giving your Instagram followers free access to your life, you create an authentic, meaningful online community.

This type of content is especially powerful if your goal is to show off your company culture. Giving people a behind-the-scenes look at your team, their work processes, and how they interact with each other is digital gold.

Do what you do best and watch your Instagram followers grow. These posts evoke an emotional response in your audience and make them feel personally connected to your business.

Need some ideas for content that is people-centered?

• Candid photos of employees hard at work
• Shots of team members outside of work, perhaps at a company retreat or team-building getaway
• Photos of your team supporting a social cause together
• Behind-the-scenes of workstations or tours of where products are made
• Pets at work (these aren’t people, but they evoke the same emotional response)
• Employee-curated content. Allow your employees to take over your Instagram account on different days and post from their perspective. HubSpot is a perfect example with their hashtag,

Do you ever wonder how some people on Instagram gain so many followers in a short amount of time or on a consistent basis? Some people are celebrities or influencers, but nowadays, many are not.

The below article explains 15 easy ways to increase your following on Instagram.

If you prefer watching a video instead of reading content, watch this, as it will help, but I still recommend reading the article as it breaks down the steps.

Today, you don’t need fame to gain Instagram followers over time. It might take a little extra work, though.

No matter which step you’re on in growing your Instagram presence, there is a way to create an attractive, high-quality, unique experience with your audience. I’m going to help you get your Instagram right where you want it.

Get More Instagram Followers in 15 Steps

• Step 1: Determine the overall purpose of your Instagram account
• Step 2: Come up with a content strategy
• Step 3: Design your profile for maximum engagement
• Step 4: Post photos that grab attention
• Step 5: Add long image captions to your post
• Step 6: Add strategic hashtags
• Step 7: Create a posting schedule
• Step 8: Locate and follow your target users
• Step 9: Follow 50 users per hour
• Step 10: Become an active member of the community
• Step 11: Partner and cross-promote with relevant users
• Step 12: Run challenges and contests
• Step 13: Run Instagram ads
• Step 14: Link your Instagram to your offline customer
• Step 15: Keep tabs on what’s working so you can continue to optimize your performance

Introducing Instagram

While I feel like this platform needs no introduction, some of you may be new to it.

So, I’d like to give you a few quick facts.

Instagram is a photo-sharing mobile app. It was launched in 2010 as a typical freebie app. There were a lot of other photo apps, but Instagram hit the sweet spot and started to grow exponentially.

They grew so quickly and organically that Facebook took interest and bought them for $1 billion in April of 2012.

As of February of 2022, Instagram has more than 2 billion active users worldwide!

The Evolution of Instagram

Instagram used to be a basic app. You took a picture, you put a filter on it (to make yourself look better), and then you shared it with your small Instagram following.

That was it. No bells. No whistles. Nothing fancy.

That’s no longer the case.

Today, Instagram is packed with tons of features, from automation features to fantastic filters. Once Snapchat started attracting millions of followers, and apps like Periscope leveraged live video, Instagram rushed to offer these features as well.

For example, you can edit photos using more advanced photo editing features instead of relying on Instagram’s built-in filters.

You can also post …read more

Source:: Kiss Metrics Blog

Author: Aaron