By fneedle@hubspot.com (Flori Needle)

A
leaked TikTok for Business deckstated that the average user spends 89 minutes per day on the platform.

Eighty-nine minutes is, inarguably, a long time to spend on an application. However, eighty-nine minutes means that businesses have invaluable opportunities to capture audience attention and generate interest.

If you’re hoping to get in on the action, read on to discover high-quality ideas for content to post on TikTok.

What is TikTok?

As a refresher, TikTok is a social media platform where users can record, edit, and share video content. These videos can be anywhere between 15 seconds to three minutes long, creating ample opportunity for all types of content to take center stage.

What to Post on TikTok

Let’s go over some high-quality ideas and examples of content you can post on TikTok.

1. Day-to-day routine videos.

Daily routine videos give viewers insight into how work happens at your business.

It shares the processes that bring your product or services to life, and it can be a fun way to build a connection through a behind-the-scenes look. If you leverage this tip, it’s a best practice to create a daily routine video that features everyday tasks most related to your business.

Glass Half Full is a small business in Louisiana that diverts glass products from landfills by collecting used glassware and recycling it into sand and glass cullet. It uses TikTok to generate awareness and interest in its business, and the video below demonstrates what a day of glass collection and recycling looks like.

2. Share content that reflects your brand values.

Content that reflects a brand or business’ values performs best on social media and has the 3rd highest ROI of any content type. Customers also care now, more than ever, about the causes that their favorite businesses stand for and use them as a factor in their purchasing decisions.

As such, sharing your brand values on TikTok is a valuable way to connect with your audience. Those who stand for the same causes as you will take notice, and you have the potential to draw them in as a customer.

Ensure that you’re genuine with this practice, though, as consumers see businesses that make false claims as exploitative and opportunistic.

3. Spotlight your employees.

Spotlighting employees puts a face to your brand and shows audiences the people behind the products and services they love. It also humanizes your business and shares …read more

Source:: HubSpot Blog

Author: Aaron