15 Stunning Examples of Small Business Website Design
If you’re a small business, your website has a big impact on your success. Research shows that roughly a third of people use the web to find local businesses. Honestly, I’m surprised that number isn’t higher.
As a small business, you might not have the budget to hire a designer, bring in a development team, or pay for a suite of design tools for your new site. A basic brochure site will probably have to do for now, right?
But here’s the thing: You don’t need a design portfolio or a branding team to make an effective website. A lot of what makes websites work boils down to clear and intuitive navigation, well-written copy, and tasteful use of color, typography, and images — no design degree necessary.
Still, it’s one thing to talk about good design, and another to actually build a website that delivers on all design fronts. Lucky for us, there are many fascinating websites that have figured out what works. So, to help in your design journey, we’ve compiled our favorite examples of excellent small business website design to inspire your own.
Small Business Website Design Examples
There are, of course, thousands of small business websites you can draw from, but we think these 15 serve as a good starting point whether you’re planning a redesign or wireframing your first iteration. By the way, these are all real businesses, so you can click each link to explore the website yourself. Let’s dive in.
1. Bennett Tea
Starting off our list is a gorgeous example of what you can accomplish with color palettes, animated page transitions, scrolling effects, and creative layouts. The Bennett Tea shop offers just a handful of premium tea options, but each is presented elegantly through this online store’s unconventional format.
Typically, stores display their products as grids with links to product pages. On the Bennett Tea website, however, users scroll down to explore each offering, with a life-sized image of the tea box and descriptions of the taste, aroma, and mouthfeel. It’s the perfect visual palette to complement the company’s variety of tastes.
Also notable is the site’s navigation experience. Upon landing on the website, visitors are shown a splash page stating the company’s mission. They then have the option to continue to the store or go to the About or Contact pages. It may require one additional click to get to the store page, but this choice puts the branding front and center for potential customers.
2. Aroz Jewelry
Belgium-based jeweler Aroz has constructed an immaculate website to showcase and sell their items. Offering a variety of accessories, Aroz first greets visitors with a full-width image, below which they present their pieces in a grid slider.
As users continue scrolling, the website makes frequent use of zoom-in animation, slide-in animation, and fade-in effects for greater visual impact. Each text section establishes the store’s offerings, capped off with a contact form …read more
Source:: HubSpot Blog
