15 of the Best Account-based Marketing Software for 2023

Are you in the market for your new account-based marketing (ABM) software?

If so, then you’ve come to the right place.

Account-based marketing means catering your message to the top decision-makers for target accounts with a blend of marketing of sales tactics — it’s a strategy that targets companies, rather than individual customers.

As HubSpot’s Senior Manager (Accelerated Leadership Program), Ryan Batter states, “The beauty of using an ABM strategy is that it’s customizable to a team’s readiness and budget. Look for a CRM that enables strong integrations to ABM-specific tools to customize your strategy.”

With that in mind, let’s look at account-based marketing software.

1. HubSpot ABM Software

HubSpot’s ABM software lets you carry out a fully-fledged campaign right in your CRM. When using it, you can make an ideal customer profile, or ICP. This ICP will help HubSpot automatically tier prospects based on how good of a match they are to your profile.

Get started with HubSpot’s ABM software

Additionally, you can import a spreadsheet of your target accounts. This can also be done manually.

HubSpot’s software helps you identify challenges of prospects so you can personalize specific marketing messages to attract them. You can also use Marketing Hub tools, such as ads, web pages, and social media posts, to market to your customers and make your campaign successful.

Features:

Create ideal customer profile
Import spreadsheet of target accounts
Leverage Marketing Hub tools

2. Terminus

Terminus is a platform that offers full-service ABM software. It helps you build account lists equipped with the data you need to personalize your strategies.

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With Terminus, you can find accounts where they are and run campaigns that target them directly. For instance, you can manage retargeting, automation, and email campaigns within the software and access performance metrics of those campaigns. Analyzing these metrics will give you a better understanding of how to better target accounts.

Features:

Build account lists
Campaign management
Metrics analysis

3. Demandbase

Users of Demandbase’s software experience ABM programs throughout the entire customer journey. The platform allows users to scale their efforts with accounts, rather than using a bunch of confusing point solutions.

demandbase acount based marketing platform

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Demandbase was built with B2B marketing in mind and offers a user-friendly interface. Within the platform, you will find solutions for engagement and conversion. These help you identify potential accounts, personalize your strategy, and experiment with new ways to close deals.

Features: