By Meredith Wilshere

The product marketing landscape is continuously changing. To keep pace with the latest trends, you’ll need to keep up with the experts. That includes reading books with fresh insights and perspectives.

To help, we’ve gathered a list of 15 essential product marketing books for your 2023 reading list. These books tackle how to lead a successful launch, tips for growing your career, and how to build customer-centric campaigns.

15 Essential Product Marketing Books

1. The Launch, A Product Marketer’s Guide: 50 key questions & lessons for a successful launch by Yasmeen Turayhi

• Pages: 130
• Where to buy: Amazon

Some of the best beginnings start with a question — or, as in the case of The Launch, 50. Through guided and thoughtful questions, this book will help you avoid common pitfalls and help put you on the path to success.

Best for: Understanding the framework of where to begin your product marketing. The Launch will equip you with questions to guide your product marketing journey.

2. The Influential Product Manager: How to Lead and Launch Successful Technology Products by Ken Sandy

• Pages: 384
• Where to buy: Amazon, Bookshop.org

It can feel hard to justify what you do in your organization or prove your job value in the broader ecosystem of your company. The Influential Product Manager is about understanding how the product manager interacts with every level of the business to launch successful technology products.

What we like: Distilling decades of experience into learned lessons, this book offers a human perspective on product management in an actionable and practical guide.

3. Product Marketing, Simplified: A Customer-Centric Approach to Take a Product to Market by Srini Sekaran

• Pages: 203
• Where to buy: Amazon, Bookshop.org, Audible

Under the fame of the customer’s needs, Product Marketing, Simplified is a comprehensive guide to product marketing that takes you through the steps. You’ll get best practices on everything from messaging to influencing the product roadmap.

Best for: Understanding the customer’s perspective. This book puts you in the customer’s mindset and helps answer questions around the “why” pertaining to the need of the product.

4. Product Marketing Misunderstood: How to Establish Your …read more

Source:: HubSpot Blog

      

Author: Aaron