15 Email Preview Text Examples That Would Catch My Attention

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I believe in the concept of inbox zero, so I have a sinking feeling every time we approach the holidays or big occasions (think Black Friday) when I know a mass of emails are heading my way.

All floodgates burst open — my inbox quickly becomes an overflowing chaos.

I usually send all these unread promotional messages straight to spam. But, occasionally, a few brilliant emails catch my eye because of their intriguing, clever, or motivational preview text messages.

The bottom line: A good preview text in email can help you stand out even in the busiest inboxes.

So, I curated 15 of my favorite preview text email examples to inspire you.

I’ll break down why they work + how to write your own.

We’ll cover:

What is preview text in an email?

Preview text is a short snippet presenting a summary or the first few words in an unopened email. It appears next to the subject line and gives you a glimpse of what’s inside.

While subject lines greatly influence your email open rates, preview text messages can also amp up this number. An awesome preview text piques your curiosity, presents a compelling offer, and nudges you to open the email.

Let’s look at some of the best examples of email preview text and some actionable tips for writing them.

The Best Preview Text in Emails to Check Out

I scoured my inbox to find 15 awesome examples of preview text in emails. These are some of my favorite messages from over 700 emails I reviewed. Let’s explain why they work and what you can learn from each.

1. Hootsuite

Hootsuite announced their 60-day free trial with this banger email. The subject line gives you a promise — all the tools for free.

The intriguing preview text elevates this promise and makes it look like there’s something really powerful inside this email.

What I like: I was curious about what Hootsuite had to offer — all because the preview text gave me confidence. It’s a crisp and clear message to inspire people. Instead of discussing their product, the subject line and preview text spotlight users.

Takeaway: Focus on your recipients. Keep yourself in their shoes to emphasize how they’ll benefit from each email.

2. Semrush

Semrush pulled off this masterstroke by making the preview text an extension of the subject line. The brand sent an email introducing a new feature to track competitors.

The subject line is a clever clickbait that can repel some people. However, the preview text adds more context and explains the “how” behind this subject line.

What I like: The preview text goes well with the subject line. This subject line + preview text combination also introduces the …read more

Source:: HubSpot Blog