15 AI SEO Tools and How to Use AI in 2023 [New Data]

By esantiago@hubspot.com (Erica Santiago)

Free Guide: How to Use AI in Content Marketing [Download Now]

Optimizing your content to rank high in search engines can be tedious, especially when there are many factors to consider. Page load times, keywords, content quality, and videos are all things that can affect SEO.

Fortunately, AI SEO tools are available to streamline SEO optimization and boost your website’s rankings.

In this article, we’ll explore the various AI tools available to you, but first, let’s dive into how marketers use AI and the definition of AI SEO.

How Marketers Use AI

What is AI SEO?

15 AI SEO Tools Marketers Should Know

How Marketers Use AI

We surveyed more than 1,350 marketers to learn how they use AI. Here are some statistics we found:

The majority of the marketers we surveyed (48%) reported using generative AI to conduct research.
45% of marketers use generative AI for content creation.
When creating marketing content, most marketers surveyed (22%) said they use AI to generate ideas.
70% of marketers said generative AI is important to their content marketing strategy.

So, what do these statistics tell us? Essentially, AI plays a prominent role in the workflow of many marketers.

If you want to stay competitive as SEO continues to change the marketing landscape, then it’s time to consider how AI can help your brand.

One way to leverage AI is in SEO.

Many AI SEO tools can analyze your website’s performance and provide solutions to areas that need improvement. If you’re looking for AI SEO tools to help your site rank high in SERPs, here are some tools you should consider.

15 AI SEO Tools Marketers Should Know

From content writing to keyword searching to video creation, marketers should check out 20 AI SEO tools.

1. Jasper

Jasper is an AI writing assistant that can create SEO-optimized blog posts, emails, and other written marketing materials. All you have to do is provide the AI with seed words and clarify the tone of voice you desire.

From there, Jasper will analyze the information to create phrases, paragraphs, or full posts. Jasper has more than 50 templates users can choose from as well as other helpful features like:

Auto-save,
Plagiarism checker
Brand voice customization
Multi-user login

2. AlliAI

AlliAI allows users to optimize their website for SERPs in just minutes. A key feature is its Bulk Onpage Optimization, which creates site-wide optimization rules. The feature also deploys code changes down to individual pages.

AllAI also has a live editor that edits and optimizes text, content, and code within your page.

Furthermore, its Self-Optimizer for Traffic ROI automatically generates sitewide page titles with real-time focus keyword A/B testing to efficiently boost organic traffic.