15 Actionable Examples of Fashion Marketing

From high fashion to a terrible sense of fashion, wherever we fall on the spectrum, fashion marketing comes our way online, on television, catalogs, billboards, window shopping, and more. We are bombarded with messages of what we should be wearing, and why.

If you’re on the marketing or sales side of fashion, how do you leverage your message to reach the right buying audience? In this guide, let’s learn what fashion marketing truly is and how to form your own strategy if you work in the fashion field.

What Is Fashion Marketing?

Because we interact so often with fashion marketing from a consumer perspective, we may think we have a clear picture of what all goes into it. We may have some idea of what fashion marketing is, but maybe we don’t understand all the logistics behind it.

Fashion marketing is about advertising and promoting fashion to the right market in various ways, from print to online, in-person to digital. Remember that it’s more than clothes; it’s also accessories, including hats, shoes, jewelry, and outerwear, that help people connect with and showcase a certain style.

What Sets Fashion Marketing Apart From Marketing in Other Industries?

While any industry can leverage the wide world of marketing opportunities, fashion marketing has its own unique practical implications that may impact certain marketing choices.

Just like any kind of marketing, fashion marketing has to start from a pain point, and there’s often kind of an obvious pain point, as well as the deeper whys.

For instance, there’s hunger with food marketing, of course, but there’s also why you want to buy, cook, or eat that food.

Let’s switch back to fashion marketing and think about that obvious point first. Fashion marketing does have a practical side. We have to wear clothes. Fashion marketing tells us which ones we should wear.

Then there are the deeper whys. It’s not just about protecting your body from the elements. Style is about being part of a community and expressing something about yourself.

That’s the story that brands can tell across their marketing campaigns.

As fashion marketers consider those pain points and the motivations of their consumers, they also have to think about seasonal changes and when consumers are primed to purchase for that next season.

They also have to stay ahead of style trends, while maintaining a balance with practical options for consumers. Price points are another tricky topic for fashion marketers. Fashion can range from thrifty and economical to high-end and luxurious.

There’s a lot we can learn from luxury marketing, but it’s important to remember that fashion marketing can span a more approachable and inclusive market as well.