By Neil Patel

Consumer marketplaces are essential to connecting businesses with consumers looking for services.

However, it can be hard for smaller businesses to compete with well-known brands in their market. That is where B2C niche marketplaces can help.

Alongside customer choice, brand awareness and visibility are critical to business success. Niche marketplaces allow businesses to leverage the power and branding of larger platforms to reach their target audiences.

Today, with 11 percent of all shopping is done online, it’s vital you know the digital platforms that will give your B2C niche service brand the reach it needs to flourish.

What Are B2C Niche Marketplaces?

A B2C niche marketplace is an online platform that matches vendors who provide specialized service providers with their ideal customers.

A marketplace is a platform that enables consumers and suppliers to find each other. One excellent example is Amazon.

However, the problem with such marketplaces is that they’re often so big that it can be difficult for users to find specialized goods and services. The same goes for brands who struggle to reach their customers—it’s easy to drown in the sea of players (including indirect competitors).

This is where niche marketplaces come in.

The Benefits of Niche Marketplaces

When looking where to sell online, you need to make the best decisions for your business. While some platforms (like Shopify) are free to set up, they can also take expensive fees for each sale. As a B2C brand, it’s even more important to make the right decision. Niche marketplaces are the solution. Why?

1. Access to a Targeted Audience

One of the biggest advantages of a niche marketplace is that you gain easier access to your target audience when compared with standard marketplaces. With innovative products, services, and brands being added to global commerce every day, it’s becoming an increasingly crowded market to operate in. Choosing a smaller platform that caters to high-intent customers will help you cut through some of the noise and deliver a high-quality product or service.

2. Less Competition

Niche marketplaces give you the opportunity to target your service offerings to the right audience—without having to compete with other non-related products and services. As the marketplace only promotes services you offer, your conversion rates are more likely to improve. This ultimately results in a boost in revenue.

3. Lower Marketing Costs

Because the focus of your marketplace is narrower, advertising on a niche market is easier and thus cheaper. As a result, you can focus your resources on exploiting your target market more effectively. Your marketing costs get lower while your return on ad spend (ROAS) improves.

4. Help Boost Brand Loyalty

Niche marketplaces make it easier for your prospective customers to find you. This is an essential step towards creating a customer journey they’ll love. If your customers enjoy the journey right from discovering your products to actually buying them, the chances of them becoming …read more

Source:: Kiss Metrics Blog

Author: Aaron