By edevaney@hubspot.com (Erik Devaney)

Recently, I came across the LinkedIn page of an unfamiliar brand. And as usual, my eyes went straight to the banner section first. After all, a picture is worth a thousand words.

But to my surprise, nothing was there. This business didn’t bother to upload a customized LinkedIn banner. And just like that, I lost interest and left, without checking out other sections of their page.

If you created a LinkedIn company page without a customized banner, this is not good enough. Why? Because it lowers your credibility and can discourage people from following and engaging with your brand.

To help you avoid this costly mistake, I’ve rounded up 14 great LinkedIn banner examples to inspire your own.

Best Brand LinkedIn Banner Examples

Similar to a Twitter cover photo, a LinkedIn banner is a wide rectangular space at the top of your company page on LinkedIn. Here, you can add your logo, plus other engaging pictures and images to promote your brand.

Smart businesses use their LinkedIn banner to stand out from the crowd, grab attention, create a good first impression, build instant trust and engage their target audience, among others.

Remember, your LinkedIn banner is different from a LinkedIn headline, which only applies to individual profiles.

So, if you’re searching for ideas to create your own, here are 14 fascinating LinkedIn banner examples from popular brands.

1. Tesla

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Famous for exciting products like electric vehicles, solar panels, and so on, Tesla is on a mission to accelerate the world’s transition to sustainable energy. And they believe their employees are critical to achieving this mission.

No wonder their banner is a picture of two busy individuals, standing beside each other at work, dressed in Tesla’s branded T-shirts.

Why We Like It

Valued employees often become brand ambassadors, who constantly refer and recommend their employer brand to family and friends. All these can quickly add up, create a great impression about your brand, boost your credibility, generate interest in your products and services, and help you gain customers faster.

2. Vidyard

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Vidyard is an online video platform. On their banner, they shared an interesting teaser about something they’re working on and also invited everyone to an upcoming event.

Why We Like It

It’s a solid way to grab attention, generate interest in upcoming products or features or events, and in addition, keep their audience and followers hooked and expectant.

3. ConvertKit

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As a company that helps creators work smarter, ConvertKit used its banner to state why it exists as a business. The company also revealed the faces of some creators they …read more

Source:: HubSpot Blog

Author: Aaron