By esantiago@hubspot.com (Erica Santiago)

As a marketer who frequently writes SEO-optimized content, I can confidently say that link-building is an essential aspect of SEO.

I‘ve found that it’s a cost-effective marketing principle that allows me to advertise on other reputable websites for free while gaining high-quality referral traffic.

If you’re unsure what link building is, it means creating links on other websites to increase search engine rankings and drive referral traffic to your site.

I typically embed links to my site via forms of content, including blog posts, infographics, articles, press releases, and images.

The process may sound time-consuming, but there are plenty of link building tools available to help you along quickly and efficiently. Let’s explore some link building tools you should check out.

Best Link Building Tools for SEO

1. Mailshake
2. Ahrefs
3. Check My Links
4. Screaming Frog
5. Scrapebox
6. Hunter
7. Semrush
8. Respona
9. BuzzSumo
10. Pitchbox
11. HARO
12. MOZ Link Explorer
13. Majestic
14. Help a B2B Writer

Best Practices

Best Link Building Tools for SEO

1. Mailshake

Mailshake is a simple-to-use software that sends email requests for link building, guest posting, and networking opportunities. The software allows you to choose from a collection of message templates, personalize your favorite, and send.

This strategy improves your email campaign‘s effectiveness and your business’s overall efficiency.

In addition to saving you time, Mailshake allows you to monitor replies, clicks, and more. The tool costs $29 per month, making it an affordable link-building software solution for marketers starting with their cold email outreach.

2. Ahrefs

Ahrefs is a powerful, well-rounded SEO software that provides several link building treats. With Ahrefs, you can analyze backlinks and referring domains, narrow them down with filters, and even secure your profile against suspicious links.

The full suite of options lets you do anything you need your SEO link building software to do.

Ahrefs also features a speedy crawler that crawls over four million pages without delay. Find link prospects by viewing your competitors’ data — including their top linked pages, new links, broken links, and more.

To access Ahrefs, sign up for a seven-day trial and choose the best plan that fits your needs and budget after the trial expires.

3. Check My Links

Check My Links is a free Google Chrome extension that crawls through any web page to check for broken links.

It’s one of the fastest link checkers you can use, and it registers and reports all of the broken links on a website within 20 to 30 seconds.

This gives you a significant advantage when contacting websites to promote links.

After checking a site with Check My Links, you can compile the broken links that are most relevant to your subject matter and propose replacing them with your …read more

Source:: HubSpot Blog

Author: Aaron