14 Ecommerce Trends to Expect in 2024

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As an Etsy shop owner, I like to think my products alone are enough for customers to click “buy.” Yet, it could be my two-day shipping guarantee. Or my product videos on TikTok. Or the sustainable packaging.

My point is this: offering a great product is essential, but it’s not enough to move inventory. You need to build a positive shopping experience around your product. A big part of this is embracing the latest ecommerce trends.

In 2024, there’s a whole lineup of new trends that could kickstart major growth for your ecommerce company — and we’ve chosen the top 14 trends we think will change how people buy and sell online.

Let’s dive in.

1. Short-Form Video

Short-form video has taken the social media world by storm, and platforms like TikTok have become legitimate vehicles to promote your businesses

I recently took a stab at using TikTok to promote my Etsy store, and was surprisingly happy with the results. While my business account has a modest 62 followers, I was able to generate over a hundred likes on my first video.

If you decide to veer into TikTok territory, here’s a word from the wise: don’t be overtly promotional. TikTok users are pretty good at sniffing out a promotional video from an organic one.

Instead, adapt your content for the platform. This means jumping on trending music, effects, and video concepts, like in the example below:

@saraivaldezz cutest fall sweatshirt 🍁
#fall
#fyp
#foryou
#snoopy
#charliebrown
#4yp
♬ Great Pumpkin Waltz – Vince Guaraldi Trio

2. Direct Messages (DMs) for Customer Service

Most of my customers message me directly on Etsy. However, I’ve noticed an increasing number are reaching out via Instagram. This mirrors a larger trend in the ecommerce world.

19% of consumers have reached out to customer service via DMs in the past 3 months, up 45% from 2022.

What does this mean for ecommerce store owners? For one, you’ll need a more diverse customer service strategy, one that spans multiple platforms. Ignoring or delaying responses on channels like Instagram or Twitter could result in lost sales or declining customer satisfaction.

If you run a larger operation, consider investing in customer relationship management (CRM) software that can manage multi-channel interactions. On top of that, make sure your customer service teams are trained to handle messages professionally on social media.