13 Best TikTok Tips & Tricks in 2023, According to HubSpot’s Social Team + Marketer Data
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On TikTok, anyone can go viral. But due to its quirky nature, it’s often the most creative or silly videos that skyrocket.
To increase your chances of being seen, there are a few tips and tricks we recommend you try.
From leveraging trending audio to green screen effects, read on to discover the 13 best TikTok tricks, according to HubSpot’s Social Team.
1. Find the right niche.
“The algorithm favors niches. If you get traffic based on a particular style or type of content, videos outside of that won’t perform as well,” Nicole Phillip, Social Media Lead at the Hustle, told me.
Of course, finding the right niche isn’t so easy. You have to find the sweet spot between the content that works for your brand and the content that your audience finds valuable.
To strike this balance, Phillip suggests experimenting with different types of content to see what resonates — and then stick with it.
Example: Mia Swinehart from Gathered Nutrition
Content creator and registered dietician Mia Swinehart has built a loyal audience (500K+ strong) by sharing health-conscious, balanced, and predominantly plant-based recipes.
While her audience has come to love her recipe videos, she also explores different angles within her niche — like grocery hauls and meal prep hacks — to keep her content fresh while staying true to her brand identity.
2. Don’t delete low-performing videos.
You post a video thinking it will get a million likes. Instead, it disappears into the TikTok void, leaving you with nothing to show for your hard work. Your gut reaction is to delete it, but Phillips has a different take.
“Don’t be discouraged by low performance, especially in the beginning. It takes a while for the algorithm to feed you to the right group of people and for you to find your footing before something takes off.”
Phillips also points out that virality often happens when you least expect it, so be careful when deleting videos. “Don’t delete low performing videos because you never know when the algorithm might pick it up and serve it to the right audience.”
3. Post at the right time.
According to HubSpot’s 2023 Social Media Trends Report, here are the best times to post on TikTok:
Keep in mind that every audience is different, so it’s worth checking your analytics to see when your audience is most active. You can do this by navigating to your profile, hitting …read more
Source:: HubSpot Blog
