12 Tips on How to Become an Influencer [+Data]
By esantiago@hubspot.com (Erica Santiago)
The influencer landscape is incredibly lucrative. In 2022, the influencer market was valued at $16.4 billion and is estimated to hit $21.1 billion in 2023. If you want to step into the influencer market, you’re probably wondering how to become an influencer.
In this article, we’re going to dive into what it takes to become an influencer and the steps you need to take to find success. First, let’s define an influencer.
How to Become an Influencer for a Brand
9. Network with other influencers.
10. Create a media kit and pitch yourself to brands.
How to Become an Influencer on Social Media
1. Build an online community around your content.
2. Repurpose content as necessary.
3. Always be willing to learn and be open to new platforms.
What is an influencer?
An influencer is a person with the ability to influence consumers to purchase a service or product by promoting, recommending, or using them on social media.
For example, Jackie Aina is a beauty and makeup influencer who has collaborated with and promoted brands such as e.l.f. Cosmetics, Too Faced, Milk Makeup, and more.
How to Become an Influencer for a Brand
If you want to become an influencer who works with brands, here’s what you need to do to reach your goal.
1. Find your niche.
First, figure out what you’re passionate about. Is it fashion, tech, entertainment, health, or something else? From there, carve out a niche within your passion to set yourself apart from other influencers.
For example, if you want to be a fashion influencer, you might decide your niche is thrift store fashion, DIY fashion, or stylish outfits on a budget. If you need help finding your niche, determine who your target audience is first.
To determine your target audience, consider your ideal consumer’s wants, needs, challenges, and goals. Then use that information to create a buyer persona to find the right niche to tap into your target audience or use HubSpot’s Buyer Persona Generation Tool.
2. Choose your platform.
Once you know your target audience, you must choose a platform (or platforms) to reach them. Instagram is one of the most popular platforms for influencers and brands, and it’s easy to see why.
According to our social media trends survey, 72% of marketers listed Instagram among the social media platforms on which they work with influencers and creators.
<img src="https://blog.hubspot.com/hs-fs/hubfs/Copy%20of%20Facebook%20Shared%20Link%20-%201200×628%20-%20Percentage%20+%20Copy%20-%20Dark%20(4).jpg?width=600&height=314&name=Copy%20of%20Facebook%20Shared%20Link%20-%201200×628%20-%20Percentage%20+%20Copy%20-%20Dark%20(4).jpg" alt="72% of marketers listed Instagram among the social media platformson which they work with influencers and creators." width="600" height="314" …read more
Source:: HubSpot Blog
