12 Essential Media Planning Tools
By AJ Beltis
Your customers are consuming messages in more ways than ever before — online, in publications, on TV, the radio, and on their phones — to name a few.
For companies hoping to reach their audiences across multiple channels, engaging in media planning is a must. However, it’s almost impossible to pull off without media planning tools that give you insight into your efforts.
To help you with your media planning efforts, we’ve compiled a list of the essential media planning tools, templates, and software to use this year.
Your customers are consuming messages in more ways than ever before — online, in publications, on TV, the radio, and on their phones…to name a few.
1. HubSpot Media Planning Template [Featured Resource]
HubSpot’s paid media template will help you keep track of how much you’re spending on paid media, where your messages have gone out, and how much attributable revenue has been generated from each source.
You’ll also gain access to charts that automatically adjust when you add your spend and ROI. This resource is free — click here to get your copy now.
What we like: This template lets you compile data from your media buying efforts on a monthly basis. With it, you can determine which paid media channel works best for your company and yields the best results for your bottom line.
2. Bionic Media Planning Software
Bionic prides itself on its media plans, flowcharts, RFPs and IOs, trafficking, reporting, and client dashboards.
It has an average of 3.1 software updates on a monthly basis, meaning agencies using the software are provided with up-to-date planning tools to run and organize their campaigns.
What we like: Unlike other tools, Bionic is cloud-based — meaning you’ll be up and running in minutes. You also get unlimited training, support, and data backups at no extra cost.
3. Kantar SRDS Media Planning Platform
The most valuable resource for media planners is data. To feel confident promoting media on a specific platform, media planners need to know who is on each channel, in addition to understanding their target audience.
What we like: SRDS gives media planners access to extensive datasets on audience statistics and demographics so media planners can choose the right platform, message, and audience to target.
4. Media Plan HQ
Not a fan of spreadsheets? No problem. Media Plan HQ’s got you covered. The tool tracks dates, placements, and budgets in real-time over an organized interface without having to deal with Excel. The tool is also collaborative, allowing you to work alongside your team members without the headaches caused by back-and-forth emails.
What we like: This tool gets a gold star for its collaboration capabilities. You can work alongside your …read more
Source:: HubSpot Blog
