12 Can’t-Miss Sessions at 2023’s B2B Marketing Exchange Conference #B2BMX

12 can't miss sessions at B2B Marketing Exchange #B2BMX 2023 speakers and crowd image

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This week, the annual B2B Marketing Exchange (B2BMX) conference kicks off in Scottsdale, Arizona, and if the promise of sunshine wasn’t enough, the speaker lineup has me buzzing with excitement.

This is my first B2BMX and I’m hoping to run into some old friends and make some new connections as we soak up all the energy and inspiration from the B2B marketers attending, presenting and exhibiting.

If you are like me and get easily overwhelmed with so many inspiring sessions from top thought leaders to choose from, here’s a cheat sheet for the can’t-miss sessions I’m most looking forward to.

Here are my top 12 (because I couldn’t narrow it down to 10)
Can’t-Miss Sessions at B2BMX 2023:

DAY 1 – FEB 27

Marketing + “The Machine”: Sizing Up AI’s Emerging Impact On Efficiency Vs. Risks To Creativity

Last week we were honored to talk to Pam Didner, founder and vice president of marketing at Relentless Pursuit, to get a sneak peek of these session on artificial intelligence (AI) and the impact it has on B2B marketing. She will explore some of the current AI applications already in use in the B2B landscape, as well as how to better understand how AI impacts the sales and marketing landscape, help us all connect the dots between the AI and our marketing roles, and so much more.

Well, There Goes My Buyer’s Journey…

In this keynote presentation Jeff Marcoux, CMO at Bombora will explore the shift in thinking and execution needed to engage the whole account in your go-to-market (GTM) strategy, along with examining why its time to pivot in account based marketing (ABM) to cover the demand unit, and much more. We spoke with Jeff about about this fascinating session and you can read in our in-depth preview “B2BMX Speaker Spotlight: Jeff Marcoux on B2B Go To Market (GTM) Disruption.”

Are Your Emails & Digital Ads Losing Impact? Learn How Paycor Creates Powerful Moments With Direct Mail

Hear from Paycor’s Gretchen Swann and PFL’s CMO Jennifer Bellin about their “always-on” direct mail program that significantly increased nurture response rates and generated a 15X ROI on campaign investment. In this session, we will learn how to set up a high-impact nurture program using direct mail, see examples of personalized direct mailers that deliver results, and more.

DAY 2 – FEB 28

How 2022’s Marketing Trends Are Shaping 2023

This session with Mia Meade, senior business consultant, go-to-market initiatives, at Southwest Airlines, Neha Shah, senior director of product marketing at Salesforce, and Alexis Skipper, product delivery …read more

Source:: Top Rank Blog