11 Tools and PR Sites to Help Your Startup Succeed

10 Tools and PR Sites to Help Your Startup Succeed

What good is launching a new business if nobody knows about it? Millions of new businesses start every month, so distinguishing yourself from the competition can be a hefty endeavor.

If you don’t take the right approach to PR, marketing, and advertising, it won’t be long before you have to shut your doors.

Luckily, these PR sites will help you prevent just that.

We’ve hand-selected the best tools and services to generate buzz about your new business. With your PR covered, you are free to focus on other important aspects of your business launch.

1. Cision

Are you in the market for high powered PR software that drives serious results?

If you want to go all-out with your PR push, check out Cision. It has everything you need to run an effective PR campaign.

Cision maintains a database of approximately 1.4 million journalists, editors, and influencers. With Cision, you can communicate with not only the journalists and influencers in their database; you can also connect with your audience.

That’s not all Cision has to offer; other features include:

advanced distribution of your press releases
tools for tracking performance
tools for tracking mentions

It doesn’t matter if you are trying to connect with influencers or looking for new ways to tell your story, Cision has a tool that suits your needs.

Cision has tools for monitoring all of the following:

social media
broadcast and video
print media
online media
daily news briefings

When you know who’s mentioning your brand, you can turn this into relationships that benefit your company in the long run.

2. PRWeb

What better way to get PR for your startup than by sending out a press release?

There are two keys to success with this approach:

creating a unique angle that journalists and bloggers will find interesting
using a service that distributes your release to a large number of media contacts

It is your responsibility to create a unique angle by focusing on a topic that will give others a reason to cover your story.

From there you can rely on PRWeb, a division of Cision, to push your release to the search engine masses as your own in-house PR firm. The way it works is simple:

Create your news release
Distribute your news
Track your news

With such a simple approach, it’s easy to get started with PRWeb. While I enjoy the fact that it’s easy to mass distribute a release through the service, it’s the “track your news” feature that really gets me excited. Understanding the attention your press release gets is as important as sending it out.

With this, you can answer questions such as: