By Jessica Micmohen

Like any other business, law firms also need to be marketed appropriately to bring in more clients and enhance profitability. Therefore, building marketing strategies that deploy relevant, modern, and unique tactics to help you stand out from the competition is vital.

It is important to understand that going online isn’t just about building a digital presence. Unfortunately, 49% of law firms say their most effective marketing strategy is buying web leads.

There is no denying the real business benefits to be had from digital marketing, namely good ROI, better branding, credibility, and more leads than you’ve ever had before.

Read ahead to see what you can do to build a good digital marketing strategy for law firms.

1. Design A Content Marketing Plan

The sheer amount of content produced and consumed daily is a testament to its importance and why marketers from any industry must focus on it.

As a law firm, it is essential to include non-digital collateral in your content marketing plan where physical branding for targeted customers can significantly facilitate a robust digital campaign.

This includes videos, articles, infographics, press releases, and more.

Put this content on your website or social channels to have a unique and highly engaging presence that helps you stand out in your industry against your competitors. A well-thought-out and detailed content plan allows you to schedule your content production, test results and plan when and where to use it.

2. Use Social Media Platforms

Social media is a huge part of our lives, making digital marketing highly relevant and necessary for businesses. It is also a highly dominant advertising tool, requiring you to focus on it.
It would help if you had a detailed understanding of various platforms and how to target potential clients on Facebook, Linkedin, YouTube, or Instagram. Then, create content relevant to your niche and present yourself as an authority on the subject matter to persuade your customers and earn their trust through deliverable promises.

3. Website Optimization

Website optimization is necessary to ensure your website ranks as high as possible when clients search for terms linked to your law firm. It is connected to good content, SEO optimization, digital advertising, etc., and continues to attract trackable leads.

Research your field-relevant strings that customers search the most for. Then, create pages with unique content, reciprocal and backlinks, and frequent content relevant to current SEO requirements.

4. Data Analysis

Data analysis forms the core of whatever combination of marketing strategies you use to make changes. Use facts and numbers to gauge the effectiveness of your marketing campaigns through A/B testing for content and copy, user response, and ROI.

Since there is a high chance of bias when the marketing developer analyzes the campaign data, it is best to have multiple people do this. You can employ an auditing consultant or third-party marketing agency for data analysis for your law firm.

5. Create A Mobile-Friendly Website

With over 6 billion active smartphone subscriptions worldwide, it is essential to create marketing strategies that ensure mobile friendliness. You have …read more

Source:: Social Media Explorer

Author: Aaron