11 of the Best A/B Testing Tools for 2020
By cchi@hubspot.com (Clifford Chi)
In the marketing industry, we treat experts like they’re village elders, soaking up every tip and trick they have to offer so we can implement them into our own work, desperately hoping for similar results.
But, when you really think about it, marketing is always changing and experts often don’t have visibility into your unique context.
This naturally begs the question: what should you do when you can’t find a solution to one of your problems on the internet? To find the answers to your unique problem, consider channeling your inner Sherlock Holmes and become an investigator.
Investigators forage for information that’ll lead them to the answers to their own specific questions. And, as a marketer, one of the best investigative tools at your disposal is A/B testing.
Every company has a different set of customers, so there’s no one-size-fits-all formula for designing the most optimal website, crafting the most compelling copy, or building the most effective product.
To figure out which website design, line of copy, or product feature will produce the best results for your company, you must discover what your unique set of customers prefer.
To help you do this, we’ve curated eight of the best A/B testing tools that’ll help you optimize your website design, copy, product, and, most importantly, help you find the answers tailored to your needs
1. HubSpot & Kissmetrics’ A/B Testing Kit [Featured Tool]
Don’t know where to start with A/B testing? This tool may be just what you need.
Download the kit for free to get started with A/B testing in your business – an A/B test tracking template, a how-to guide for instruction and inspiration, and a statistical significance calculator to see if your tests were wins, losses, or inconclusive.
It’s ideal for businesses just getting started with A/B testing, or for businesses that need a way to track their existing tests.
Pricing: Free
2. Google Optimize
Google Optimize offers a set of tools under the Google Marketing Platform to help brands improve their website’s performance.
Their A/B testing tool, in particular, offers more than just the standard A/B testing. Users can test more than two versions and can also run:
- Multivariate testing
- Split URL testing
- Server-side experiments
The best part? It’s free to use for all your testing and personalization needs.
Pricing: Free
Landing Page A/B Testing Tools
3. Freshmarketer
Freshmarketer, which is the marketing arm of the business platform Freshworks, is a conversion rate optimization software that offers A/B testing and split URL testing.
Their A/B testing tool can test, target, and validate your experiment, integrate with Google Analytics, and even track the amount of revenue your experiments have generated.
Freshmarketer’s Split URL testing tool can help you …read more
Source:: HubSpot Blog
