11 best email marketing tools for restaurants in 2025
Email marketing for restaurants can be challenging with all its unique responsibilities.
You’re managing fluctuating customer traffic, promoting time-sensitive specials and events, coordinating reservations across multiple channels, competing for attention in crowded local markets, and building loyalty programs that keep diners coming back.
Email marketing tools solve these problems by automating reservation confirmations, segmenting customers by dining preferences and visit frequency, and promoting specials when customers are most likely to book.
The right platform helps you fill tables during slow periods, increase average order values, and turn one-time visitors into regulars.
In this guide, you‘ll find a detailed comparison table of 11 email marketing platforms, feature breakdowns for each tool, benefits specific to restaurants, a step-by-step selection guide, and answers to common questions.
Here’s what matters: restaurants using email marketing can see an average of 3-5x ROI, with targeted campaigns driving up to 25% more repeat visits.
HubSpot is used by restaurant groups worldwide—from single-location eateries to multi-unit chains—who rely on the platform’s integrated CRM and marketing automation to increase reservations and build customer loyalty.
Table of Contents
- What is email marketing for restaurants?
- Comparison Table: Best Email Marketing Software for Restaurants
- Best Email Marketing Software for Restaurants
- Benefits of Email Marketing Software for Restaurants
- 10 Important Features for Restaurant Email Marketing Software
- How to Choose an Email Marketing Tool for Restaurants (Step-by-Step)
- How to Create Email Marketing Campaigns for Restaurants
- Frequently Asked Questions
- Meet HubSpot, the Top Email Marketing Choice for Restaurants
What is email marketing for restaurants?
Email marketing for restaurants is a key way to stay connected with diners through targeted campaigns. You use it to promote daily specials, announce new menu items, send reservation reminders, share exclusive offers, celebrate customer birthdays, and drive traffic during slow periods with strategic promotions.
Comparison Table: Best Email Marketing Software for Restaurants
|
Email Marketing Tool |
Best For |
Key Features |
Pricing |
Average Rating |
|
HubSpot |
Multi-location restaurant groups |
Free CRM, reservation tracking, loyalty automation, revenue attribution |
Free; Available with Marketing Hub; Starter $9/month per seat |
4.4/5 |
|
Mailchimp |
Independent restaurants and cafes |
Templates, automation, segmentation, journey mapping |
Free; Essentials $13/month |
4.3/5 |
|
Constant Contact |
Restaurants prioritizing ease of use |
Drag-and-drop builder, …read more Source:: HubSpot Blog
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