By esantiago@hubspot.com (Erica Santiago)

Videos are integral to any marketing campaign; however, they can be tedious and difficult to create if you aren’t savvy with editing or are short on time.

Fortunately, you can leverage many AI video generators to streamline your production and create content that engages your audience. But what’s the best AI video generator for your tasks?

This article will explore 14 different AI video generators, their features, and how you can best use them in your next video marketing campaign. Time to press play on easier video creation.

Table of Contents

• Can AI make videos?
• How to Make AI Videos
• Transforming Text to Video With AI
• What makes a great AI video generator?
• Best AI Video Generators

Can AI make videos?

Yes, AI can make videos.

AI video generators can instantly produce basic presentation slides with text, B-roll, and background music, all the way up to advanced videos of lifelike AI avatars “speaking” to you.

AI’s impressive — but it’s not perfect.

What works well with AI video generators:

• Video scripts. Being able to generate video scripts in a few seconds is incredible and saves so much time.
• Stock imagery, B-roll, and background music. Even though it still requires editing, having multimedia pulled automatically for you by the video generator makes it feel like you have an assistant.
• Video editing. The video editing capabilities are incredible and often beginner-friendly, which is a huge leap in the video editing world.

What isn’t working (yet):

• Believability. The realistic AI avatars are incredibly advanced, but the mannerisms and articulation make it obvious that they’re, well, AI.
• Pacing. Much research has been done on how quickly a video moves from scene to scene to hold viewers’ attention, and I found that not all generators factored this into their algorithms.
• Decision overload. The number of video templates, AI avatars, and effects available can overwhelm the editing process.

AI is rapidly advancing, and some of these quirks will soon be passé.

How to Make AI Videos

The process for making an AI video will vary depending on the tool or platform you’re using. Some generators work by analyzing and creating a video based on the script you uploaded, while others will follow a prompt typed in by the user.

The key is to find a tool or generator with the features you need to create the kind of content you want.

Transforming Text to Video With AI

When ChatGPT catapulted to popularity in 2022, I don’t think the average marketers knew just how quickly AI video would follow.

It needs to be used ethically to be useful to society, but when leveraged correctly, it’s an incredible tool.

The most sought-after AI video feature is the text-to-video generator. This allows you to type in a sentence and, in a few seconds, be presented with an editable AI-generated video.

I tested …read more

Source:: HubSpot Blog

Author: Aaron