By Adam

When it comes to content marketing, the best way to stay on top of your game is by using an editorial calendar. An editorial calendar will help you schedule and plan all of your content for the year ahead while also allowing you to see what types of topics work well together. This article will discuss ten ways that an editorial calendar can be used for successful content marketing.

Define your Audience

The first step to using an editorial calendar is defining who your audience will be. Who are you trying to reach with the content that you produce? Are they social media influencers, business owners or marketers, kids under 14 years old, etc.? Using data governance software can help you determine exactly who your audience is and what types of content they like to read?

Determine what Content You Want to Produce

Once you have defined your target audience, it’s time for some brainstorming! Where can you find inspiration for content ideas? What formats will work best (blog posts, videos, and infographics)? Will these different formats link back to a larger goal like increasing your email list subscribers and driving product sales? Once this has been decided upon, it’s time to create a timeline for publishing each piece of content according to the chosen format and topic.

Create a Timeline for Publishing Each Piece of Content

Now that you know what types of content you want to produce and when to create a calendar with each piece of content included. Make sure your deadlines are realistic! If the topic needs more research than anticipated or video footage takes longer than expected, then update the timeline as needed, so there is still an effective marketing strategy in place.

Stay on Top of Your Calendar and Keep It Updated As Needed

You’ve worked hard creating this editorial calendar, don’t lose sight of all that planning by letting things slip through the cracks! The best way to stay on top of your schedule is by utilizing tools like Google Calendar, Trello, and CoSchedule. These will help keep you organized and on track.

Schedule Posts Ahead of Time so They Go Live at the Right Time

One of the benefits of using an editorial calendar is being able to schedule posts ahead of time so they go live on their designated date. By scheduling your content, you are also prioritizing what types of stories should be published first and last. This can help drive traffic based on when a certain topic was posted or if there were any holidays that week.

Be Proactive and Adjust the Schedule as Needed

As you begin to schedule your content, make sure that there is still enough time for changes if needed. If something comes up out of nowhere like an interview opportunity or other last-minute news story then adjust accordingly! You never know what might happen, so be proactive when it comes to staying on top of your …read more

Source:: Social Media Explorer

Author: Aaron