By Neil Patel

Did you know that 73 percent of sellers prefer working with agencies that use real estate video marketing? Whether it’s a walkthrough of the property or a Q&A session, sellers expect their agents to use video marketing to reach the right buyers and sell their properties.

For real estate agents, this demand presents a few challenges. How do you make an engaging real estate video to impress both sellers and buyers alike, and how do you track a video’s performance for your marketing purposes?

Luckily it is not as hard as it might seem. Although real estate videos serve a unique purpose, they’re similar to regular marketing videos in many ways, so don’t be intimidated by them.

Let’s take a closer look at why real estate videos are worth the effort and how you fit them into your overall video marketing strategy.

Why Should You Create Real Estate Video Ads?

Real estate videos do two things: they attract buyers to your listing, and they encourage prospective sellers to choose your agency over your competitors.

Are they worth the effort, though, when you could create social media ads or optimize your listings? Maybe with the current market, you think it will be a waste of resources. Let’s look at what the numbers say.

• 46 percent of buyers think video tours are the most influential content on an agency’s website.
• Listings with embedded videos are 53 times more likely to rank highly on Google than listings without embedded video.
• Real estate videos attract up to 403 percent more traffic than other content.
• You’ll earn around 60 percent more qualified leads through real estate videos.
• A caring personality is one of the top reasons sellers choose a particular agent or agency, and that’s easier to share in a video than, say, a picture or article.

What’s more, 84 percent of video marketers feel they’ve generated more leads thanks to video marketing, and 94 percent of us use videos to learn more about the products we’re buying.

The takeaway? To draw traffic to your listings and impress your sellers, try out real estate video marketing.

Before we dig into strategies, let’s cover the basics.

What Equipment Do You Need to Create Real Estate Video Ads?

There’s no need to spend a fortune on top-of-the-range lighting, props, or cameras. However, you’ll still need some recording equipment before you shoot your first real estate video. How much you spend depends on your marketing budget, but let’s break down the basics.

First, you’ll need a camera capable of shooting in 4K or HD to make sure the videos are high quality and not blurry or pixelated. A smartphone works, too.

If you opt for a camera, make sure it’s capable of capturing both high-quality video and images. Practice shooting with the camera before filming day to ensure you get the most from the equipment.

Using a smartphone? Clip on a wide-angle camera lens. …read more

Source:: Kiss Metrics Blog

Author: Aaron