10 Snapchat Ads Strategies, Tips, and Resources

Snapchat is one of the most popular social networks in the world.

It boasts 293 million daily active users on average.

That’s a ton of people sharing and engaging with content on a daily basis.

On top of a huge user base, the engagement levels are off the charts. People open the app 30 times a day on average, over 75 percent of 13 to 34-year-olds in the U.S. use the app, and over 5 billion Snaps are created every day.

It’s no question Snapchat has potential in numbers and engagement, so why don’t you see results with the platform?

Below, you’ll find some of my top Snapchat ad strategies, tips, and resources to help you run successful campaigns.

However, before we dive in, we need to establish if Snapchat ads are actually worth your time and money.

Why Should You Advertise on Snapchat?

If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales.

Why?

Snapchat has over $1 trillion in direct spending power between these two generations. With one-third of users more likely to make purchases on their phones, it’s a platform that’s worth a second look.

On Snapchat’s Inspiration page, you can see tons of businesses have found massive success with Snap Ads.

Depop allocates 50 percent of their total social media spend to Snapchat after achieving a 77 percent lower cost per acquisition compared with other channels.
Marriot Bonvoy had a 3.4x higher ROI with Snap Ads and 35 percent more bookings than other platforms.
GCCFriday achieved an incredible 150 percent sales growth with Snapchat ads.

Spinnaker Nordic tried Snapchat ads for three days and had incredible results. With $759.04 ad spend, the company achieved:

+300,000 ad views
+1,300 Swipe Ups
+24,000 site visitors
52 phone calls

What if you don’t have $700 to blow on ads? No problem. You can advertise on Snapchat for as little as $5. With such a low daily minimum spend, you can test, learn, and optimize your ads on any budget.

Not enough to convince you?

Snapchat also has a partnership with Amazon. If a user sees a product they like, all they need to do is point their cameras at the barcode or product and long press on the camera screen.

Snapchat will then show a card with a link to the item on Amazon. The app has created one of the fastest ways to shop online and is one of the frontrunners for augmented reality e-commerce.