10 Powerful Instagram Marketing Tips (That Actually Work)

Since Instagram’s creation, it has grown into the ultimate platform for sharing photos.

Over 1.16 billion monthly users are active on the site. Daily users spend about 8 minutes on the app and 500 million use Stories daily.

There’s also a large number of influencers on the site with a massive amount of followers. And with the right plan, you can become an influential brand, too.

You need to post the right kind of content to stay relevant to current followers while also bringing in new ones.

But it can be hard to know which kinds of posts work best for growing your audience.

Here are ten powerful Instagram marketing tips (that actually work) that you can use to milk the popular platform for all that it’s worth.

1. Switch to a Business Profile ASAP

Before you start thinking about your Instagram marketing plan, be sure that you have an Instagram Business Account.

It’s easy to switch your current profile to a business account.

10 Powerful Instagram Marketing Tips (That Actually Work)

Just head to your settings and click on “Switch to Business Profile” to get started.

There are some clear benefits to having a business profile.

For example, followers can click on your contact button to get in touch with you right from your Instagram page just like they would from your website.

A business profile allows you to create and publish Instagram ads without needing to use Facebook’s advertising tools.

You can also access Instagram analytics tools, called Insights, that provide stats about the impressions and reach of your posts.

Once you’ve unlocked the free perks that come along with a business profile, you need to start using them to track metrics and understand your audience.

2. Use Free Instagram Tools

Business profiles on Instagram aren’t all that different from Facebook business profiles.

Through Insights, you can view statistics like impressions, engagement data, and more.

You can even get a breakdown of the demographics of your followers, includinginformation on their age, gender, location, and most active hours.

Insights aren’t just generalized, either. You can get specific insights on posts for the week that show you how many impressions you earned for that time period and what your top posts were.