10 Podcasts to Elevate Your B2B Marketing in 2025
By Lee Odden
According to research from EMARKETER, over two thirds of Americans will listen to digital audio at least once a month in 2025. And when it comes to business podcasting, a LinkedIn/Ipsos study reports that 36% of B2B marketers worldwide plan to incorporate podcasts into their marketing strategies. 60% plan to increase their usage of podcasts.
Podcasts are increasingly important for reaching engaging B2B audiences. 83% of senior business executives saying they listened to a podcast in the past week according to research from Signal Hill Insights.
What’s great about podcasting for B2B marketing is that it can deliver a 1-1 brand to customer engagement experience. As I’ve said for years, it’s no longer enough to inform B2B buyers, it’s important to make them feel. Podcasting can be a platform for audience engagement that delivers both: useful, practical information as well as creative storytelling.
A great example of that is the Tech Unknown Podcast we produced for SAP. To create a platform that served multiple internal stakeholders as well as distinct external audiences, an industry influencer served as host of this podcast that featured internal subject matter experts paired with clients to discuss key challenges, solutions and trends – all against a creative auditory backdrop that simulated different locations and environments.
But this post isn’t meant to be about the value of podcasting for marketing purposes per se, it’s actually a list of great podcasts ABOUT marketing.
As part of the effort to launch our new Beyond B2B marketing podcast, I’ve spent quite a bit of time researching other B2B marketing podcasts, listening to them and developing preferences for what works (and doesn’t).
You can get a comprehensive list of top B2B marketing and marketing podcasts in general from many sources. There are hundreds of them on Apple Podcasts and Spotify alone. But this list isn’t based on popularity, it’s based on discovering and listening to a collection of B2B marketing and marketing podcasts that stand out for topic, style and experience.
From scrappy startup tactics to C-suite strategy, this curated list of B2B and marketing podcasts align on one common conversation: what it takes to win in modern B2B marketing. Take a listen:
Podcast: B2B Marketing from Exit Five
Hosts: Dave Gerhardt, Founder at Exit Five, other Exit Five staff
Summary: This is a go-to podcast listen for me and it’s focused on practical B2B marketing strategies and tactics, featuring Dave Gerhardt’s no-nonsense approach to marketing. The show combines solo episodes, interviews of marketing leaders, along with replays of live events and interviews Dave has done elsewhere – all providing actionable insights for B2B marketers. I connected with Dave back when he worked in PR at Constant Contact over 10 years ago and started listening to his podcast regularly in the past year.
Topics: Brand building, demand generation, content marketing, career development for marketers, marketing leadership, go-to-market strategies, copywriting, and marketing team management.
Frequency: Weekly
<img class="alignnone size-full wp-image-73581" src="https://www.toprankmarketing.com/wp-content/uploads/2019/04/Uncensored-CMO.jpeg" alt="Uncensored …read more
Source:: Top Rank Blog
