By Neil Patel

Every business wants to feel like its customers and employees are happy. After all, it’s human nature to want to be loved, right?

However, “making people happy” isn’t just a nice-to-have. Doing so has real-world business benefits.

For instance, did you know customers will pay up to a 16-percent price premium and display greater loyalty if a company delivers an excellent experience? Or 63 percent of companies say retaining talent is harder than hiring?

What’s the common denominator between those statistics? They both demonstrate the value of feedback surveys.

By surveying your workforce or customer base, you can identify the things that are making them unhappy and take action to set them right. This means no more losing customers or talent to your biggest rivals.

Why Should You Use an Online Survey Creator?

I’ve already touched on a couple reasons why you should be using online survey creators to assess customer and employee sentiment, but there are lots more.

5 Reasons to Send Customer Surveys

1. Customers appreciate being given a platform for their opinions. According to Microsoft, 77 percent of customers say they look more favorably on brands that ask for and accept feedback.
2. Online surveys help brands deliver better customer service. That’s important, because 73 percent of Americans say experiencing good customer service increases their chances of spending more money than planned, according to research from the International Council of Shopping Centers.
3. Solving customers’ problems improves your retention. By surveying your customers, identifying the issues they’re facing, and overcoming them, you stand a better chance of keeping them.
4. Improving retention is cheaper than chasing new customers. In fact, acquisition is estimated to cost anywhere between five and 25 times more than retaining existing customers. That’s another compelling reason to start surveying your customer base.
5. Customer experience is the biggest focus for business leaders right now. That’s right, almost 46 percent of business leaders say CX is their top priority, ahead of product (34 percent) and pricing (21 percent). How can you improve your customer experience if you don’t understand how good (or bad) it is at the moment?

3 Reasons to Send Employee Surveys

1. Most of your employees aren’t engaged. Worldwide, 59 percent of employees say they’re either disengaged or actively disengaged at work. Using an online survey creator can help you understand why that’s happening (and hopefully turn it around).

2. Companies with engaged employees perform better. According to Gallup, highly engaged business units see a 41 percent reduction in absenteeism and a 17 percent increase in productivity. What’s more, a separate Gallup survey shows engaged organizations generate up to 18 percent more revenue per employee.
3. Employee engagement surveys help you improve processes …read more

   Source:: Kiss Metrics Blog

         

   

   Author: Aaron