10 Native Advertising Examples People Actually Enjoyed Reading
By Laura Kloot
You’ve heard it a million times, native advertising is one of the most immersive advertising experiences. But what exactly is native advertising, and why is it causing such a stir for brands, agencies, and publishers?
Native ads developed as a concept over 10 years ago and have a unique ability to evolve with media as it changes. They have since overtaken display ads as the most popular form of digital advertising.
Native advertising is a chance to put editorial expertise to work for advertisers and brands. It provides a more trusted and valuable, channel to reach readers as compared to banner or traditional display advertising.
In this article, we’ll cover why they’ve continued to grow in popularity and effectiveness and how you can incorporate them into your marketing strategy next quarter.
A small icon is also an indicator, often a small “s,” that if you click on it will indicate that the content is a paid ad. Google search results often include native ads in the form of listings that appear at the top or in the sidebar. The nature of native advertising is that it doesn’t stick out like a sore thumb as the ad. So, the signs are often more subtle than traditional ads.
Native Advertising vs. Content Marketing
The purpose of native advertising is to blend in and not disrupt the viewer’s experience with the given content and media. Native ads engage new audiences through a third-party with an established audience. It’s a method for distributing content, rather than the content itself. This might sound similar to content marketing, but the goal differs.
Content marketing is content that lives on your platforms, such as your website or social media pages. The purpose of this content is to build a following, grow a reader base, establish yourself as an industry expert, build trust with your audience, demonstrate credibility, increase engagement, improve sales, or all of the above.
1. Altran Engineering in the Financial Times
This native advertisement combines some of the best elements of digital advertising: video, a human interest story, and classy hi-tech with an Elon Musk connection.
Produced by the Altran engineering company, and published in the Industrial Tech section of the Financial Times, the above video, “Hyperloop: designing the future of transport?” tells the story of a group of students from the Technical University in Valencia, Spain who are competing in the 2018 Hyperloop Pod Competition run by Musk’s SpaceX company.
This native video ad has a palpable human component — the students and the …read more
Source:: HubSpot Blog
