10 Great Testimonial Examples From Landing Pages

Landing pages help drive traffic, increase conversions, and improve SEO. However, not all landing pages are effective. If your landing pages aren’t producing results, the issue might not be your copy or your product—it might be because you aren’t using testimonials efficiently.

Below, we’ll look at ten different landing page testimonial examples and discuss why they work and how they build trust. First, let’s cover why they matter so much for brands.

Why Should You Include Testimonials on Your Landing Page?

The primary purpose of a landing page is to convert visitors and move them through your sales funnel. Ideally, you’ll have fantastic copy to convince customers you can solve their problems.

However, consumers don’t trust brands—they trust other people. According to the Edelman Trust Barometer Special Report, only one-third of consumers trust brands to do the best they can for their customers and the world at large.

Who do they trust? Other consumers. In fact, 92 percent of consumers report they trust word-of-mouth marketing more than any other type of marketing.

Testimonials on landing pages can also help:

increase relevance by mentioning specific pain points the customer is facing
drive conversions, as consumers who read testimonials, are 58 percent more likely to convert
showcase important features in an easy-to-read format
establish use cases that might not be highlighted in marketing copy

10 Testimonial Examples Used on Landing Pages

Including testimonials on a landing page is a powerful way to increase trust, drive clicks, and overcome objections. How those testimonials are formatted, however, can drastically impact how well they reach those goals.

The testimonial examples below showcase a few of the most effective ways to successfully use testimonials based on the audience and landing page type.

1. Blue Apron Uses Changing Testimonials

Blue Apron, an at-home meal kit company, leverages the power of testimonials on its pricing page in a unique way. The testimonials are plain text with no images. However, they still stand out.

Here’s the first testimonial on the page:

It highlights the novelty of the meal kits, which encourages users who might think they’ll get bored. A few seconds later, the testimonial changes to this one:

Testimonial Examples Used on Landing Pages - Blue Apron Uses Changing Testimonials

This testimonial focuses on how healthy the meals are, which is ideal for customers worried about their health. By changing the testimonials every few seconds, Blue Apron can show a variety of reviews to potentially address different consumers’ pain points. The change is also visually appealing, which grabs viewers’ attention.