10 Google Secrets You’ll Want to Know

Do you consider yourself a Google expert? Think you know all the ins and outs of the search behemoth?

If you answered yes to either of those questions, you might be in for a surprise.

Google contains myriads. The search giant constantly evolves its algorithms and offerings, from secret search functions to in-house SEO guides.

Read on to learn more about Google’s secrets.

1. Google Has Advanced Search Functions: Boolean Operators

We’re all incredibly familiar with the Google search bar, given that 84 percent of us admit to searching Google at least three times a day. However, the search engine also comes equipped with some pretty cool, advanced search functions many don’t know about. These built-tools range from a hashtag search function guides that enable users to optimize for search engine optimization (SEO) and everything in between.

Below, we break down the four most useful secret Google search functions so you can start mastering these secret tricks.

Search for Similar Google Results With Related

Adding “related:” to your search terms lets you include similar or identical topics. This can be beneficial in broadening your search but allow you to keep the results in the same thematic area.

This search feature can aid online business owners or marketers in identifying competitors. By assessing business type, content, and category, Google can show vendors offering similar products and services. This often makes research into competitor search ranking, social strategy, and other marketing functionality easier.

Searching Social Media Profiles and Mentions With Google

With over 49 percent of the global population using social media, it’s safe to say there’s an overwhelming amount of profiles to sort through.

With the social media search Google secret, you can use the @ symbol followed by the handle of an account. Google will compile results for that user, including web pages and tweets.

Google Secrets - Google Has Advanced Search Functions

You can also narrow your search by typing those terms followed by the site you want to search, like Twitter. This could show you the person’s account, mentions of their account, and accounts using similar handles or owned by people with the same actual name.

This can help you isolate mentions of competitors or brands you want to explore further.

Use Google to Search for Hashtags

Much like the above @ function, you can find much more than profiles with Google search functions.

Use the # symbol to aggregate hashtag results, including the social presence associated with the words or phrases.

For example, if you search #digitalmarketing and change the search date to the past 24 hours under “Tools,” you’ll see the most recent posts across social media that discuss digital marketing.