10 Excellent Examples of Video Marketing on Facebook
By ryan@lookcast.com (Ryan Philemon)
For my company’s video marketing campaigns, Facebook is a natural choice. As the second-most widely used social media, the company inspires confidence and excels in audience targeting, reach, and cost efficiency. However, it does take some strategy to make sure your videos land.
A quality video marketing campaign on Facebook can strengthen your brand and increase your customer base. Though the steps are simple, running marketing videos on Facebook has many moving parts to consider. And most importantly, your videos should appeal to your audience, so you need to create video content that is engaging, emotional, and entertaining.
Check out these lists I put together of best practices and top industry examples to get your creative juices flowing.
Table of Contents
Best Practices for Facebook Video Marketing
1. Gather trends to inform your video marketing plan.
There are two areas I recommend you focus on. First, read up on current video marketing trends to help you understand audience behavior and preferences. You want to know when and how your target demographic uses Facebook and which types of videos they are most likely to respond to.
Second, your campaign may include both native videos (like Facebook Live, reels, posts, and stories) as well as paid video ad campaigns.
Pro tip: If your budget allows for a paid campaign, you need to brush up on the nuts and bolts of running ads on Facebook. Review how to choose the right objectives, track click-throughs, use automated messaging, and select calls-to-action (CTAs).
2. Define big-picture marketing goals.
A big part of both paid and native campaigns is also keeping general objectives in mind. Are you aiming for product education, brand awareness, or driving traffic? There are so many directions to go in, so you need to keep the big marketing picture in mind to stay on track.
For example, if your goal is to gain new customers, you want to put effort into eye-catching images, catchy text, and brief videos. If your goal is to boost sales with current customers, live video events and increased personal interaction are the way to go.
Pro tip: Either reference the marketing goals and plan you already have in place or get started with a free marketing plan template.
3. Streamline video production.
Whether you’re on the planning or production side of your campaign, finding an easy-to-use, dedicated video app will let you spit out clips and videos for faster results. Consider dabbling in technologies like AI-informed video microapps to make your life easier.
Pro tip: Keep in mind that production will take a significant chunk of time. Find shortcuts and take advantage of tools to keep this part of the process in check. If you want to keep operations rolling, it’s a huge advantage to use technology prudently at the production …read more
Source:: HubSpot Blog
