10 Creative Horror Movies to Inspire Your B2B Marketing
By Joshua Nite
We’ve been saying for years that B2B marketing should be emotional, exciting, entertaining and engaging — in short, creative. Great marketing not only wins those industry awards, it gets better results.
We’ve proven as much with the work our agency puts out. But it’s nice to get some third-party vindication. LinkedIn’s B2B Institute just published a report called “Cashing in on Creativity.” They analyzed over 1500 B2B ads and found two huge takeaways:
- Only 5% of ads have highly creative messaging
- This top 5% can drive a 10-20x bigger market share growth
In other words, we don’t have to measure creativity in moonbeams and rainbows. We can measure in dollars and cents.
To help kickstart your creativity, I’m combining two of my obsessions: Great marketing and great horror movies. Here are 10 of my favorites and how they can inspire your next awesome campaign.
#1: Anna and the Apocalypse – Go multimedia and think WAY outside the box
How many zombie movies have we all seen come and go over the years? Hundreds. But how many Scottish Christmas MUSICAL zombie movies have you seen?
I’ve only seen one. And I show it to anyone who will watch. Anna and the Apocalypse has a shape you might recognize, but gives the old tropes a fresh infusion of color, music and heart. There’s nothing else like it on earth.
How can your marketing use multimedia assets in unexpected ways? How can you get more interactive, more experiential, more emotional?
#2: The Endless – Get weird (with a purpose)
Justin Benson and Aaron Moorehead, the team behind The Endless, Synchronic, Resolution, are experts at making wildly bizarre movies that are firmly grounded in human emotion. The Endless is a movie about time loops, doomsday cults, and elder gods… but it’s really about choosing to move on or getting stuck in the past. It’s about the allure of sameness and repetition, but how you can only grow if you reject them and embrace the new.
For marketers, as we embrace our creativity, we have to keep empathy and humanity front and center. Your weirdest flights of fancy can work as long as they have that firm foundation. Without it, you may be able to attract attention, but you won’t be able to hold it. The underlying purpose is what makes your work resonate and stick with your audience.
#3: Freddy Vs. Jason – Bring audiences together with influencers
For years, the Nightmare on Elm Street (Freddy) and Friday the 13th (Jason) franchises were the Apple vs. PC of horror fandom. Either you were into …read more
Source:: Top Rank Blog
