By Harikrishna Kundariya

Social Media has become a very important part of people’s daily lives. During the early days of its inception, it became quite popular with the youth, however, these days you can find people of every age group connecting together.

People share their daily adventures through written posts, photographs, and videos. People have at a certain level started relying on social media to spend time together than actually meeting up to do so.

This development in trend has opened the gates of opportunities for businesses to tap into the huge user base to promote their products and services.

Advertisements and promotions have soared up in general, however, businesses also post promotional and traffic generation posts.

While the process of drafting and strategically posting content might seem fun in the beginning, it certainly takes a toll over time.

To help the social media marketers in doing their jobs, saving them time, and essentially helping them focus on the important things, several social media marketing tools are available.

Let’s discuss some of these useful social media marketing tools-:

1. Biteable

Biteable is a video creating platform where businesses or organizations can make short informative video content to post on social media. Biteable provides several video templates and backing tracks to choose from and improvise.

The free plan contains several features, but there are certain shortcomings like watermarks and limitations on commercial usage. Paid plans aren’t expensive, moreover, they make the videos commercially viable plus they provide additional features.

2. Buffer

Buffer is a social media management platform that basically allows the user to post content on different social media platforms strategically.

Its analytics feature allows us to monitor several metrics like engagements, impressions, etc., which can be used to optimize the content.

Other features include content sharing through the Chrome extension, team management, link shortening, etc.

3. Buzzsumo

Buzzsumo is an analytics platform that allows social media marketers to research content ideas based on the content sharing info of domains.

It also helps find influencers for a certain content topic. Using Buzzsumo, users can keep track of the competition and develop the content accordingly. It also provides APIs that can be integrated and automated for further research and analytical purposes.

4. Missinglttr

Missinglttr is a content creation tool especially helpful to bloggers. It drafts several posts out of a single blog which can be then used for initial targeting and later retargeting.

Some features provided by Missinglttr that assists content creators are- content templates, custom URL generator, scheduling posts, and much more.

5. MeetEdgar

MeetEdgar is an automated content manager that helps the generation of traffic, content scheduling and rescheduling, content creation, and content sharing.

The auto-refill que helps develop content without having to worry about it. We can share a diverse range of content using the category-based scheduling tool. It is not free, but the costs aren’t too expensive.

6. Hootsuite

Hootsuite is a social media management tool that allows multiple channel management from its platform. We can also perform team management and schedule our timing of content reposting …read more

Source:: Social Media Explorer

Author: Aaron