By Neil Patel

Focusing on Drupal SEO ensures the hard work you put into your site helps you actually reach customers. Like other platforms, Drupal has specific SEO features and strategies that ensure your changes are communicated from Drupal to search engines.

Whether you are using your Drupal website for e-commerce or building a content-driven brand, such as a membership site, Drupal SEO will help your customers find you as they search for answers online.

Being there, with the answers and resources they need, you’ll be able to build your brand following, grow sales or conversions, and hit your brand goals.

What Is Drupal?

Drupal is a CMS, or content management system. Formally, this is the software you use to create, organize, display, and interact with digital content. For everyday use, a CMS is a platform you’ve chosen to build your website on.

With a history of reliability, Drupal generally requires more technical knowledge and allows for far more customization than the plug and play options like Wix or Squarespace.

Like WordPress, you code certain items to create a website that looks and functions the way you need.

Pros and Cons of Drupal

Although Drupal is not the most popular website platform (that market share tends to be dominated by WordPress), it is used by a number of popular websites, such as Pinterest and DocuSign, that host a lot of users per day with very custom experiences, according to W3Techs.

Because it can be so well-customized, Drupal also requires a fair amount of tech expertise. You should have some knowledge of coding and basic CMS tools before you dive in.

Drupal is not a plug-and-play website CMS where you can merely choose a template and just type in the content you need throughout the website.

However, you can create the exact site you need using open-source information and tapping into the Drupal community.

Whether you are using your Drupal website for e-commerce or building a content-driven brand, such as a membership site, Drupal SEO will help your customers find you as they search for answers online.

What Kinds of Websites Should Use Drupal?

Drupal is a workhorse platform that hosts websites that need a lot of heavy lifting. As mentioned above, websites like Pinterest and DocuSign use Drupal.

What do those websites, and other Drupal sites, have in common?

• They host a LOT of digital data.
• They need their data to be easily searched and organized, both on a large scale and by individual users.
• They have members, with varying degrees of activity.
• They have a lot of users either logging in to interact or stopping by their website daily.
• They require unique functionality and features to reflect their brands.
• They need to stay up and running, so members can access their data.
• They need to …read more

  Source:: Kiss Metrics Blog

        

  

  Author: Aaron